Anhua Zhouli Industry Development
Guangdong-based Anhua Zhouli produces midrange to
high-end bags, cosmetic items and bathroom products
for export. Established in 1997, the company was
initially involved in import-export trading, but in
2001 it built a manufacturing plant in Shenzhen.
Mass production of computer bags started early 2004,
with more than half of products now exported to the
United States and Canada, 25 percent to Europe, and
the rest to Asia and the Middle East. Wal-Mart is
one of the company's OEM customers.
Anhua Zhouli offers a wide range of bags, from
travel bags and backpacks, to business bags, tool
kits and computer bags. Both softside models made
from nylon, PVC and PU, and hardside models made of
aluminum and ABS are available. Production of
softside models is done in-house while hardside
versions are subcontracted.
Classic models dominate the line, accounting for
70 percent of total computer bag output. Prices
range from US$3 to US$6. Shells are made from nylon,
polyester, PVC, PU, cowhide and sheepskin leather.
Lining is made of satin.
Since early 2004, prices of raw materials have
risen by more than 10 percent, resulting in a 10
percent increase in computer bag prices. The company
expects prices to remain stable in the coming year
and is in the process of developing lower-priced
substitutes for nylon and polyester fabrics.
Fifteen in-house designers and 20 technicians
comprise the R&D and design center. The company has
employed an American designer, who has developed a
durable fabric made from bamboo that features a soft
hand. This fabric can be dyed in various patterns
and colors. The company recently acquired a US
patent for this innovative fabric and intends to use
it as a substitute for polyester and nylon in making
computer bags. Aside from improving features of
textiles used in bag production, the team releases
between 10 and 30 new styles each month.
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