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Asianhats Co. Ltd
Established in 2001, Asianhats is a trading and manufacturing
company that produces hats and caps, scarves, gloves, socks,
sportswear, T-shirts and other casual garments. Total sales
were $3.2 million in 2004, with sales for hats and caps
accounting for 88 percent.
The company's head office is in Shanghai and a factory
dedicated to hat and cap production is in Yangzhou, Jiangsu
province. The facility produces more than 41,000 dozen per
month.
All of the company's output is exported, with 30 percent
each going to the United States and the European Union,
15 percent to Eastern Europe, and the rest to the Middle
East and Asia. OEM orders make up about 60 percent of exports,
with Greece's NEY SA as one of Asianhats' main clients.
A 4,000sqm hat and cap factory is being constructed in
Nanjing, Jiangsu. This factory is expected to double production
capacity once it begins operations by the end of this year.
The company also has pending ISO 9001 and SA8000 applications.
Products
Hat and cap prices start at US$0.46 and US$0.56, respectively,
and depend on design and embellishments. A model with special
embroidery or prints can cost 30 to 50 percent higher than
the base price.
Asianhats spends US$23,000 a year on its six-person R&D
team, which releases 300 new models a year. New designs
for winter headwear and fashion hats have heavy embroidery
or large prints. Sports caps and visors have functional
add-ons such as safety reflective tape, a flashlight or
miniature battery-operated fan. Some caps have a bill that
rotates 360 degrees, allowing the user to place the visor
in any position.
Woven hats are made of cotton, polyester and acrylic,
canvas, denim, nylon, corduroy, PU and genuine leather such
as sheep and pigskin. Knitted hats are made of acrylic,
wool, polar fleece and cashmere.
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