Benetton Group - fashion company profile on Apparel Search

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Below you will find a very brief summary of the Benetton Group's accomplishments over the years.

1960's The idea of color.

1965 The Benetton Group is established.

1970's A business model making the difference: unique, flexible and innovative.

1980's Benetton communication campaigns: known all over the world.

1990's A global company present in 120 countries.

2000's Benetton grows with the market: over 150 million garments produced every year and distributed in around 6,000 contemporary stores.

Today (2011), the Benetton Group is present in 120 countries around the world. Its core business is fashion apparel: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, the casual United Colors of Benetton, the glamour oriented Sisley, the leisurewear brand Playlife. The Group produces over 150 million garments every year. Its network of around 6,000 contemporary stores around the world, offers high quality customer services and generates a total turnover of over 2 billion euro.

Benetton Group has a few key fashion brands such as United Colors of Benetton, Undercolors of Benetton, Sisley, and Playlife.

United Colors of Benetton

A global brand, and one of the most well known in the world, United Colors of Benetton has an international style that combines color, quality and fashion. Each season the womenswear, menswear, childrenswear and underwear collections offer a total look for everyday, for work and for leisure, in the city and outdoors. The Benetton Baby label is a new product line dedicated to the prenatal and the under-fives world.

The brand is present in many other sectors, from the elegant accessories to the eyewear lines and perfumes, from the home collection to baby products. The above products are available in selected specialized shops worldwide.

Undercolors of Benetton

Undercolors of Benetton is an extension of the Benetton brand, featuring underwear, beachwear and sleepwear collections, as well as accessories for women, men and children. A wide selection of recurring basic colors is enriched every season with the latest trends. Undercolors is available in its own chain of stores which now has more than 500 locations in thirty countries and in selected Benetton Shops.


Sisley is the Benetton Group's most fashion forward brand. Sisley presents elegant and seductive collections, with special attention given to the choice of design, fabrics and new shapes. Its creative artists and independent sales teams concentrate their efforts on its image and on strong-impact advertising campaigns. The brand has created the very fashionable Sisley Young line for children from 8 to 12 years old.


Playlife is more than a fashion brand, it's a multi-brand that brings together different life-styles and multiple purchasing experiences: Playlife, the heritage brand that draws inspiration from the preppiness of the American campus; Anthology of cotton, the comfort of cotton jersey in a collection just for her; Jeans West, the historic brand associated with denim and everything that looks good with it; Killer Loop, the urban wear rich in technical details. Playlife is a fashion company based in Treviso, Italy. The company is owned by the Benetton family and is the sporting label of the clothes manufacturer.

You may also enjoy learning about Neiman Marcus, Bergdorf Goodman and Barneys.

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