Benetton Group - Fashion Company Profile
Benetton Group is the Italian clothing company built on a single idea - colour - sold through the United Colors of Benetton label and sister brands including Sisley and Undercolors. Founded in 1965, it grew into a business present in some 120 countries on a franchising model and some of the most debated advertising photography of the 1980s and 1990s. The Benetton family took the group private in 2012 through its Edizione holding.
Company Snapshot
- Status
- Operating - taken private by the Benetton family's Edizione holding in 2012
- Type
- Private - an Edizione company
- Headquarters
- Ponzano Veneto, Treviso, Italy
- Founded
- 1965, in Ponzano Veneto, Italy
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Company Profile
The group's structure is a portfolio, not a single label, so the profile below is organised brand by brand, following the decade-by-decade history the company itself uses.
The (?:'|')Today (2011)(?:'|') statement gives the same scale in prose: the Benetton Group is present in 120 countries around the world; its core business is fashion apparel; it is a group with a strong Italian character whose style, quality and passion are clearly seen in its brands - the casual United Colors of Benetton, the glamour oriented Sisley, the leisurewear brand Playlife. The Group produces over 150 million garments every year, and its network of around 6,000 contemporary stores generates a total turnover of over 2 billion euro. Those 2011 figures are kept with their date, as this directory keeps every dated company statement.
Benetton Group History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Benetton Group History & Historical Profile →Common Questions
When was the Benetton Group established, and on what idea?
In 1965; the decade summary names the 1960(?:'|')s entry simply as 'the idea of color', with a unique, flexible and innovative business model following in the 1970's.
What scale does the group(?:'|')s 2011 statement give?
Present in 120 countries, producing over 150 million garments every year, distributed in around 6,000 contemporary stores, with total turnover of over 2 billion euro.
What are the group's four brands, as recorded?
United Colors of Benetton (the casual flagship), Undercolors of Benetton (underwear, beachwear and sleepwear, 500+ locations in thirty countries), Sisley (the fashion forward brand, plus Sisley Young for ages 8 to 12) and Playlife (leisurewear).
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