California Market Center: VIEW - Fashion Company Profile
VIEW was the California Market Center's show for the gift, home and lifestyle side of the mart - the floors where buyers who came to Los Angeles for apparel market weeks also shopped gifts, home accents and lifestyle lines. This page is kept as the record of that show as the Center presented it; the Center's own current profile is the companion California Market Center page in this directory, and current show information belongs to the Center's official site, linked in the snapshot above.
Company Snapshot
- Status
- Historical show page - VIEW was the California Market Center's gift, home and lifestyle show; the Center itself continues under Brookfield control (from 2017)
- Type
- Trade show page of the California Market Center
- Headquarters
- California Market Center, 110 East 9th Street, Los Angeles, California, United States
Company Profile
The format word is 'juried'. VIEW would spotlight a juried showcase of temporary exhibitors from the Gift, Home and Design industries - juried meaning exhibitors were selected rather than simply sold space, and temporary meaning the showcase sat alongside the Center's permanent showrooms for the market's duration. For a buyer, that combination is the offer: the CMC's thousand permanent showrooms provide the depth, and a juried temporary showcase provides the edited discovery layer on top of it.
What VIEW Showed
The audience and the merchandise are both stated in the original, and both are kept here in full. VIEW addressed a captured audience of buyers for accessories, gifts, seasonal and holiday items, home decor, home furnishings, fine furniture, children's product, novelty items, apparel and much more. 'Captured audience' is the tradeshow term of art the original uses: the buyers were already in the building for the concurrent CMC Gift and Home Market, and VIEW put its juried exhibitors directly in their path.
Read against the parent building's profile, the category list also explains the show's placement in this names directory: although VIEW was a gift and home show, apparel and children's product were explicitly inside its scope, and its host building is one of the central institutions of Los Angeles fashion. The original also points readers to the Apparel Search news article about the debut of VIEW, published in the news area in July 2012 ahead of the show - a preserved route carried in this page's links, and the right place to see how the launch was announced at the time.
Common Questions
What was VIEW at the California Market Center?
The new Los Angeles Gift and Home Tradeshow: a juried showcase of temporary exhibitors from the gift, home and design industries, in the historical record.
When did VIEW debut, and alongside what?
January 24-27, 2013, running concurrently with the CMC Gift and Home Market at the California Market Center in Los Angeles.
What did VIEW exhibitors show?
Accessories, gifts, seasonal and holiday items, home decor, home furnishings, fine furniture, children's product, novelty items, apparel and more, to buyers already attending the concurrent market.
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