Casual Male Retail Group History
Earlier company descriptions, brand line-ups, store counts and photographs from the history of Casual Male Retail Group, kept for historical reference.
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The Company Description of Its Time
This filing carries its own ending at the top. February 2013: Casual Male Retail Group, Inc., the largest multi-channel specialty retailer of big and tall men's apparel and accessories, announced that it will formally change its corporate name to Destination XL Group, Inc., to reflect the company's transition to its Destination XL (DXL) retail stores and DestinationXL.com e-commerce website. Everything below that headline is headed 'for historical reference of Casual Male Retail Group': the name change is the news, the Casual Male record is the history.
DXL and the Big and Tall Market
DXL is described as a unique, all-inclusive destination offering over 2,000 styles under one roof from CMRG's four existing apparel businesses - Casual Male XL, Rochester Big and Tall, Shoes XL and B&T Direct. The comprehensive selection is intended to appeal to the various lifestyles and socioeconomic groups across the big and tall market, in a one-stop-shop environment whose customers are willing to travel longer distances for a place that meets their entire apparel needs. DXL carries product assortments in big sizes XL-7XL, tall sizes LT-6XLT and waist sizes 38-64 - the size architecture that defines the specialty, stated in full because it is the profile's most practical content.
The market framing is dated 2006 and kept with that date: the growing big and tall market size is approximately $5.5 - $6.0 billion and is extremely fragmented. Operating over 496 Casual Male Big and Tall specialty and outlet stores in 44 states in that earlier count, Casual Male was the leading specialty retailer in the big and tall market, and with the October 2004 acquisition of 22 Rochester Big Tall Clothing stores and its direct to consumer business, it spanned both the mid price and high end of the market. The brands carried tell the same two-level story: Casual Male XL features Polo Ralph Lauren, Nautica, Cutter and Buck and Reebok plus exclusive collections such as Synrgy, 626 BLUE, Harbor Bay and Oak Hill, while Rochester offers luxury names including John Varvatos, Michael Kors, Robert Graham and Joseph Abboud.
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