Danskin - Fashion Company Profile
Danskin is the New York dance and activewear brand founded in 1882 to supply the city's dancers, and still selling today as part of the Iconix International brand portfolio. The name dancers shortened from longer bodywear labels became a general word for knit tights and leotards, and the modern brand covers women's activewear, dancewear and intimates sold through licensees and retailers.
Company Snapshot
- Status
- Operating - a current brand in the Iconix International portfolio, licensed to makers and retailers worldwide
- Type
- Brand of Iconix International, Inc. (brand management / licensing)
- Headquarters
- New York, New York, United States (Iconix International)
- Founded
- 1882, in New York City, as a family business supplying dancers
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Company Profile
The brand's present-day life is a licensing one: Iconix owns the name and its designs, partners make and sell the product, and new licensing deals - including a long-term Greater China partnership announced for the brand - keep extending its range. The record that built the name, from the 1882 family shop through the nylon and bodysuit firsts, is summarised in the profile below and kept in full on the history page.
The mission the original quotes is short enough to keep whole: to offer women and girls exceptional clothes for living. In the profile's terms that means feminine styles and comfort-conscious designs crafted in performance fabrics engineered for smoothing compression, moisture wicking, anti-microbial properties and UV protection - fabrics historical descriptions name include O2 performance, Supplex with Lycra, Stretch Tech Nylon and Cocona. The range the filing describes covers fitness, yoga, dance, gymnastics and casual wear, in a variety of body types ranging from girls' size 2T up to size 4X for women - a sizing span that is itself part of the brand's filed identity, and the reason this page stays strictly product-focused in its imagery.
Danskin History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Danskin History & Historical Profile →Common Questions
When was Danskin founded, and what did it first sell?
Since 1882, in the historical record: a family owned business catering to New York City's dancers, selling tights, tutus and leotards, which soon became the standard for dancers across the USA.
What is Danskin credited with inventing?
The first nylon bodywear in the 1950s, the first knit-tights and leotards, fishnet stockings and Ballet Pink and Theatrical Pink tights - and, in the late 1960s, the bodysuit, created by adding snaps to a dance leotard and restyling it for street wear, in the historical record.
Who owns Danskin in this filing, and what sizes does it cover?
Sold to Iconix in 2007 and operated under DJM International, LLC, in the historical record. Its fitness, yoga, sports, dance, cheer, gymnastics and casual lines range from girls' size 2T up to size 4X for women.
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