Dress Barn - Fashion Company Profile

Dressbarn is the women's clothing name founded by Roslyn Jaffe in Stamford, Connecticut in 1962 - for decades a chain of more than 600 stores, closed in full by Ascena in 2019, and then relaunched in 2020 as an online-only retailer by Retail Ecommerce Ventures, which bought its intellectual property. The dressbarn.com store trading today is that relaunch.

Company Snapshot

Status
Operating online only - Ascena Retail Group closed all Dressbarn stores in 2019; the brand's intellectual property was bought by Retail Ecommerce Ventures, which relaunched dressbarn.com as an online-only retailer in 2020
Type
Brand of Retail Ecommerce Ventures (the original chain was part of Ascena Retail Group)
Headquarters
United States (online-only operation)
Founded
1962, in Stamford, Connecticut, by Roslyn Jaffe, as Dress Barn
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A women's clothing store rail with career dresses, blouses and knit tops in a bright specialty store, product photography with no people

Company Profile

The farewell notice that heads the record below - 'May 2019: Dressbarn is closing all stores' - was the end of the store chain, not of the name, and the snapshot above states the position since the relaunch so the two are not confused. The store-era record, its 2009 scale and the tween-brands merger are kept in full on the history page.

The historical record begins in 1962, when Roslyn Jaffe opened the first Dress Barn retail store. The founding belongs against its moment: at a time when women were wholly underrepresented in the workplace, Roslyn dared not only to work, but to launch a new era in women's fashion - designer label wool pencil skirts, sheer blouses, flares, furs and leather coats were all the rage, and Roslyn offered her customers the very latest in women's designer styles. A year later the second dressbarn store opened; soon after, her husband Elliot joined her, and together they built the business and a reputation for quality, style, value and customer service. In 1983 dressbarn's stock was introduced on the NASDAQ Exchange. The retail identity as recorded is a national specialty apparel retailer offering quality career and casual fashion apparel through its dressbarn and maurices brands, with its own private labels and contemporary fashions at great value in a friendly, trustworthy environment.

Dressbarn History

The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.

Dressbarn History & Historical Profile →

Common Questions

Who founded Dress Barn, and when?

Roslyn Jaffe, who opened the first Dress Barn store in 1962 - joined soon after by her husband Elliot - offering the latest women's designer styles; the company's stock was introduced on the NASDAQ Exchange in 1983, in the historical record.

How did Ascena Retail Group come from Dress Barn?

Dress Barn announced a merger with Tween Brands (Limited Too and Justice) in June 2009 - 0.47 Dress Barn shares per Tween share, about $157 million aggregate equity value - and Ascena Retail Group, Inc. was created as a public company effective January 1, 2011, operating dressbarn, maurices and Justice through approximately 2,500 stores, in the historical record.

Is Dressbarn still open?

No, per this filing's heading: in May 2019 Dressbarn announced it would begin winding down the business and eventually close all of its stores. This page is kept as a historical profile.

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Company details such as leadership, ownership, store counts and web addresses can change. For the most current information, please check the company's official website.