New JCPenney Logo February 2011
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Here is the New JCPenney Logo from February 2011:

New JCPenney Logo

In a February 22nd, 2011 press release JCPenny announced, "In a move symbolizing jcpenney's transformation to become America's favorite shopping destination for discovering great styles at compelling prices, J. C. Penney Company, Inc. today celebrated the evolution of its enduring brand with the unveiling of a new, modern logo. Endorsed by thousands of consumers through extensive research, the fresh, bold design is the most meaningful update to the Company's logo in 40 years. It signifies the Company's great progress in creating a more exciting and relevant shopping experience. At the same time, it honors the Company's iconic roots as an affordable shopping destination that is relied on by the more than half of America's families that shop jcpenney each year.  The Company sought a new logo after launching a series of successful growth initiatives that are positioning jcpenney as a style authority through compelling merchandise offerings and brand partnerships, such as Sephora inside jcpenney, European fast-fashion brand MNG by Mango®, Call It Spring® by The Aldo Group, as well as the exclusive launch of Liz Claiborne and Claiborne apparel and home merchandise."
To choose a new logo design, jcpenney sought submissions that reflect a wide range of perspectives. Participants included the Company's associates, several design agencies and two art schools – University of Cincinnati and Rhode Island School of Design – that collectively submitted over 200 designs for consideration. The winning design was provided by Luke Langhus, a third-year graphic design student at the University of Cincinnati, who chose to reintroduce jcpenney's iconic red box – a symbol he has long associated with the national retailer. Langhus developed a versatile logo that preserves the Company's namesake but can be modified to showcase the "jcp" independently, given his intent to ensure it would resonate with constantly-connected digital consumers who often use abbreviations.
Do you like the new logo?
Do you think they should have changed their logo?

JCPenney is one of America's leading retailers, operating throughout the United States and Puerto Rico. We have the largest apparel and home furnishing sites on the Internet,, and the nation's largest general merchandise catalog business. Across our integrated enterprise, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at smart prices.

Here is the older logo:

JCPenny Logo  red text with white ground


Learn more about JCPenney.

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New JCPenney Logo

By the way, it is not spelled JCPennies.  Also, technically their is no space after "JC".  The proper method is JCPenney, and not JC Penney.


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