Lane Bryant is the American women's clothing retailer founded by Lena Bryant in 1904, devoted for more than a century to women's plus-size clothing, and today part of Sycamore Partners' KnitWell Group.
The Amazon and eBay links on this page are affiliate links. If you make a purchase through them, Apparel Search may earn a commission.
Lane Bryant sells women's clothing in extended size ranges through its stores and website, alongside its Cacique intimates range. The brand's ownership changed in Ascena Retail Group's 2020 bankruptcy: Sycamore Partners' affiliate completed its purchase in December 2020, and in 2023 the brand was grouped with Ann Taylor, LOFT and Talbots in the KnitWell Group. The century-long record, from 1900 to the mid-2000s, is kept on the history page.
The parent company's stated purpose is kept in its own words. Its vision was to be the company known for celebrating the lives and fashion image of women wearing plus sizes, and its continuing mission was to serve the lifestyle apparel needs of women wearing plus sizes with the very best service, fashion selection, value and fit. Four service words - service, selection, value, fit - aimed at a customer the filing says mainstream specialty retail had historically underserved. Lane Bryant's own positioning sentence adds the outcome it aimed for: by being a positive influence on the way women feel about their bodies, Lane Bryant had become the premier destination for plus-size fashion in its category, as recorded.
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Lane Bryant History & Historical Profile →KnitWell Group, the Sycamore Partners platform that also holds Ann Taylor, LOFT and Talbots. Sycamore acquired Lane Bryant from Ascena Retail Group in December 2020.
In 1904, in New York City, by Lena Bryant - a widowed dressmaker whose maternity and plus-size designs built the business.
Women's clothing in plus sizes - apparel, intimates under the Cacique name, and accessories - through stores and online.
Start from the L letter hub, or compare this filing with its closest neighbours in the letter:
This profile is one filing in the Apparel Search company names directory. Browse the full A-to-Z listing on the Fashion Company Names directory, or shop by category in the Apparel Search shopping directory.