Lucky Brand - Fashion Company Profile
Lucky Brand is the Los Angeles jeans company founded in 1990 - vintage-inspired denim with a four-leaf clover in the fly - owned since its 2020 bankruptcy sale by Authentic Brands Group.
Company Snapshot
- Status
- Operating - the brand's intellectual property was acquired by Authentic Brands Group in its 2020 Chapter 11 sale, with operations run by SPARC Group
- Public or Private
- Private - an Authentic Brands Group brand
- Headquarters
- Los Angeles, California, United States
- Founded
- 1990, in Los Angeles, by Gene Montesano and Barry Perlman
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Company Profile
Lucky Brand sells jeans and casual clothing online and through retail partners. Its ownership path runs Liz Claiborne Inc. (1999-2013), Leonard Green & Partners, then the July 2020 Chapter 11 filing, from which Authentic Brands Group took the brand and SPARC Group the operations. The Southern California roots of the brand are recorded on the history page.
The distinctive look is manufactured, literally, by hand processes. Lucky Brand gives their denim its distinctive look by literally putting it through the wringer: they rip, mend, sand, fray, patch and wash their pieces - often by hand - to give them real character and soul. They add authentic hardware and special details inspired by the rugged work wear denim of our pioneers. Six verbs of distressing, most of them forms of damage carefully applied, produce the opposite of damage: character. The paradox is the brand's craft claim - a new jean that arrives pre-lived-in, its history simulated by the same hand-finishing that workwear earned by work.
Lucky Brand History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Lucky Brand History & Historical Profile →Common Questions
Who owns Lucky Brand?
Authentic Brands Group acquired the brand's intellectual property in 2020, after Lucky Brand's Chapter 11 filing; SPARC Group took over its operations.
When was Lucky Brand founded?
In 1990, in Los Angeles, by Gene Montesano and Barry Perlman.
Why is there a clover on Lucky Brand jeans?
The four-leaf clover stitched inside the fly - with the words 'Lucky You' - has been the brand's signature detail since its early jeans.
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