Riders by Lee - Fashion Company Profile

Company Profile

The shop box above covers Riders by Lee products sold through Amazon and eBay, the practical route to the line today: Lee's own online store no longer offers a Riders range (its Riders page redirects to a not-available notice), while Riders jeans remain widely listed by mass-market retailers. The brand's corporate ground is also shifting under it - Lee moved from VF Corporation to Kontoor Brands in the May 2019 spin-off, and Kontoor has agreed to sell Lee to Authentic Brands Group in a transaction announced in 2026 that is expected to take more than a year to complete. The filed profile below, with Stacy London's endorsement and the fit claims in the brand's own words, describes the line as it was sold at its height.

The claims are these: Riders jeans 'instantly slim you with a no-gap waist, tummy control panel and slimming stretch denim,' and Riders tops 'will flatter your shape with slimming silhouettes.' The line was presented with the fashionable eye of Stacy London, the television stylist, as its public face - 'With Riders by Lee and the fashionable eye of Stacy London, you'll always have a selection of wonderfully flattering jeans, tops and casuals to choose from.' Jeans, tops and casuals for everyday wear, sold at mass-market prices under the Lee name: that was the whole offer, and it made Riders a fixture of value denim departments.

A VF Division That Moved to Kontoor

When this filing was made, Riders was part of VF Corporation - filed, like Reef and Rustler in this same letter, under the heading 'Division of VF Corporation,' with VF described as a multi-billion dollar apparel powerhouse whose brands reach consumers wherever they choose to shop. The denim part of that empire did not stay: in May 2019 VF spun off its jeans business - Lee, Wrangler, Rock & Republic and the outlet business - into Kontoor Brands, a separate public company headquartered in Greensboro, North Carolina, and Riders moved with its parent brand Lee. Kontoor has since agreed to sell Lee itself to Authentic Brands Group, in a deal announced in 2026 and expected to take more than a year to complete, so the line's long-term home is changing again; its current status, checked for the snapshot above, is set out there rather than guessed at here.

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