Rustler - Fashion Company Profile
Rustler is Wrangler's hard-working value jeans brand - jeans, pants and shorts 'made tough for guys who wear them tough' - a Kontoor Brands line since the 2019 spin-off from VF Corporation.
Company Snapshot
- Status
- Operating - Wrangler's value denim line, presented within Wrangler's range and sold through mass-market retailers; the brand's former standalone website, rustler.com, no longer resolves (checked for this update)
- Type
- A brand of Kontoor Brands, Inc. (NYSE: KTB), Greensboro, North Carolina - moved with Wrangler from VF Corporation in the May 2019 jeans spin-off
- Headquarters
- Greensboro, North Carolina, United States (Kontoor Brands)
- Founded
- A long-standing Wrangler value line; its Apparel Search filing dates from its years as a division of VF Corporation
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Company Profile
The shop box covers Rustler jeans sold through Amazon and eBay. Shoppers looking for the brand's official home should use the Wrangler website linked above: Rustler no longer has a standalone site, and the line is presented as Wrangler's value range, sold through mass-market retailers. Its filed description below is the shortest in this letter - four sentences and a guarantee - and it is kept whole, because it says everything the brand has ever claimed.
When the filing was made, Rustler was part of VF Corporation, presented under the same 'Division of VF Corporation' heading as Reef and Riders in this letter, with VF described as a multi-billion dollar apparel powerhouse with an incredibly diverse, international portfolio of fashion brands. The three filings could hardly differ more in voice - a surf brand's poetry, a women's fit promise, and a work jean's guarantee - which is precisely the portrait of a conglomerate's range that the letter preserves.
From VF to Kontoor, Under Wrangler
Rustler's corporate path follows its parent brand. In May 2019 VF Corporation spun off its jeans business into Kontoor Brands, and Wrangler - with Rustler as its value line - became a Kontoor brand, headquartered in Greensboro, North Carolina. The brand's old standalone website, rustler.com, no longer resolves, and Rustler is presented today within Wrangler's range and sold through mass-market retailers; the official-site button in the snapshot therefore points to Wrangler, the brand under which Rustler is marketed. The jeans themselves have changed less than their letterhead: same job, same guarantee.
Common Questions
What is Rustler?
Wrangler's value denim brand - hard-working jeans, pants and shorts for men, 'made tough for guys who wear them tough,' sold at mass-market prices. Its filed description is one of the shortest in this directory and one of the most direct.
Who owns Rustler now?
Kontoor Brands, the Greensboro, North Carolina company spun off from VF Corporation in May 2019, which owns Wrangler and markets Rustler as Wrangler's value line.
Does Rustler have its own website?
Not at this update - the brand's former standalone site, rustler.com, no longer resolves, and Rustler is presented within Wrangler's range, which is why this profile's official button points to Wrangler.
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