The Children's Place - Fashion Company Profile
The Children's Place is the children's specialty retailer founded in 1969 and headquartered in Secaucus, New Jersey - a public company (Nasdaq: PLCE) selling its own brands for newborns through age 14, today with roughly 525 stores and the revived Gymboree name alongside its own.
Company Snapshot
- Status
- Operating - roughly 525 stores in the United States, Canada and Puerto Rico, plus its online store (recent reports); a much smaller estate than the 918 stores of its 2009 record
- Type
- Public - The Children's Place, Inc., Nasdaq: PLCE
- Headquarters
- Secaucus, New Jersey, United States
- Founded
- 1969, by David Pulver and Clinton Clark
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Company Profile
A shopper meeting The Children's Place today meets the same idea the company's older descriptions set out - coordinated, own-brand children's clothing at value prices, organized by age from newborn to 14 - in a smaller, more online-weighted business. The group now also runs the Gymboree brand, revived after that chain's collapse, and labels such as Sugar & Jade and PJ Place. The shop box on this page covers its own-brand products, which both marketplaces carry.
The 2009 description is a portrait of a children's store designed around its customers. Coordinated outfits in current fashion trends and a broad color palette were designed specifically for children, with seasonal lines introduced through the year to keep the racks fresh. Each shop was laid out in clearly identified departments - Girls and Boys (sizes 4-14), Baby Girls and Boys (sizes 6 months-4T) and Newborn (sizes 0-12 months) - in spacious, bright, airy space meant to be friendly for children and adults alike, backed by a flexible return policy and the 1-877-PLACE-USA customer service line.
From 918 Stores to a Smaller, Public Company
The company behind that record is older than its store count suggests: The Children's Place was founded in 1969 by David Pulver and Clinton Clark, and is headquartered in Secaucus, New Jersey. It remains a public company, listed on Nasdaq under the symbol PLCE. Its estate has contracted sharply since the 2009 record - recent reports count roughly 525 stores in the U.S., Canada and Puerto Rico - and its brand portfolio now also includes Gymboree, which it brought back after that chain's 2019 bankruptcy, alongside the Sugar & Jade and PJ Place labels.
What has not changed is the formula the 2009 profile describes: own-brand children's clothing, designed in-house and made under contract, sold at prices positioned as a substantial value against competitors, in stores organized strictly by age and size. For parents, that age ladder - newborn through size 14 - remains the chain's organizing idea, in the stores that remain and online.
Common Questions
When was The Children's Place founded?
In 1969, by David Pulver and Clinton Clark. The company is headquartered in Secaucus, New Jersey, and is listed on Nasdaq under the symbol PLCE.
What ages does The Children's Place dress?
Newborn through age 14: Newborn (0-12 months), Baby (6 months-4T) and Girls and Boys in sizes 4-14, sold under its own brands including The Children's Place and Gymboree.
How many stores does The Children's Place have?
Far fewer than the 918 counted in its 2009 record: recent reports put the chain at roughly 525 stores in the United States, Canada and Puerto Rico, plus its online store.
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