Winning at Product Innovation in Fashion and Luxury
Fashion Event Article Posted July 29, 2008

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View more information regarding the Winning at Product Innovation in Fashion and Luxury event.

It is a two day workshop and through a combination of breakout sessions, group and individual work, interactive roundtable discussions and role-plays, you will understand the total role of Product Innovation Management in fashion and luxury industries. Trainer will use practical examples and case studies to reinforce and expand the scope to cover applicable concepts for new product development

Topics for discussion : 

l  Integrating the global trends to meet local and global needs in new products and services in a way that satisfies consumer

l  Identifying unmet and unarticulated customer needs using voice-of-customer the right way

l  Looking at ways to develop evaluation techniques for product concept ideas to maximize business outcomes

l  Learning how you take a product from concept to reality

l  Finding a balance between function and forum matching capabilities with creativity

l  Recognizing the role of marketing research in effective  product planning

l  Analysing supply chain influences on new product  development in fashion and luxury industry

About the trainer

Ms. Serena Beirne Director - Australian fashion Partners

 Head Business Consulting Practice

For further testimonials about Ms. Serena Beirne, please refer to the Program attached.

AFP's recent Asian Experience

AFP has worked with Thai Trade Council in Sydney to develop a Market Entry Research Project Outline that, when implemented, will facilitate meaningful entry into the Australian market for Thai entrepreneurs. AFP has worked on a business planning and product development process proposal with VietTien in Vietnam.  

This project is on hold and will be reviewed in late 2008. AFP works with a variety of businesses importing product to Australia from Asia by assisting them in fine-tuning their product development and import range construction. This helps them to maximize their potential when entering the Australian market. AFP also works with their Australian design function during product development to capitalize on production capabilities in their Asian manufacturing facilities.

Pre-course Questionnaire

In order to tailor this course precisely to your needs, the course leaders would value information on your knowledge, experience and requirements.

Two day  training  fee is  USD995.

To register,simply fill out the registration form attention it to Martin Geng and fax it to + 86 28 6653 7033.

View more information regarding the Winning at Product Innovation in Fashion and Luxury event.

Martin  Geng  

Martin Linking Business Consulting Company Limited


Unit 1905, 19th Floor,

Zhengxi International Building

No. 16 Section Three Hongxing Road

Chengdu China 610016

T: +86 28 6657 5162

F: +86 28 6653 7033



You are welcome to further discuss these fashion events at the Fashion Industry Network.

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