Avery Dennison Exhibits Apparel Trim Solutions And Hosts Workshops at Prime Source Forum
Fashion Event Article Posted March 28, 2008

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Avery Dennison will exhibit a selection of business-advancing product solutions at Prime Source Forum
08, including the Avery Dennison Global Collection Spring/summer
09, new Halo-free ECO Transfers and the new Branded Zipper. It will also host two workshops covering a variety of subjects from eco-friendly solutions to RFID technology.

In addition to the exhibits and workshops, Mike Johansen, vice president and general manager of Avery Dennison Retail Information Services
Asia, will deliver a keynote speech addressing the company's enhanced value proposition resulting from its 2007 acquisition of Paxar Corporation.

Prime Source Forum will take place at Hong Kong Convention and Exhibition Center, Center 1 Expo Drive, Wanchai, Hong Kong, March 31
April 2. At the Forum, Avery Dennison will occupy Booth PSA 02.


Avery Dennison will host two workshops at Prime Source Forum.

On Monday, March 31, Avery Dennison director, Corporate Sustainability, Danny Wong will conduct a workshop featuring Avery Dennison corporate social responsibility initiatives and highlighting the eco-friendly product range with garment applications. The workshop will take place at 4/f, Hong Kong Convention & Exhibition Center, Room 408, 2:30 - 4:00 p.m.  

A second workshop, conducted by Jonson Yue, director of Business Development, Avery Dennison RFID Division, will present information drawn from his rich experience in the industry and conduct a workshop covering Real world RFID and its applications in the garment Industry. The workshop will begin at 4:30 p.m. at the same location.

Avery Dennison Products/services on Exhibit

Business advancing solutions at Avery Dennison's booth will range from eco-friendly solutions to RFID technology and new apparel trim items, including Halo-free ECO Transfers and the Branded Zipper.

In addition, Avery Dennison will exhibit its 2009 Spring/summer Global Collection and its new corporate branding.

The Global Collection consists of a vast range of apparel branding products, such as graphic hang tags, beautifully fashioned woven and printed fabric labels, leather patches, heat transfers, RFID tickets, size stickers and much more. The Collection is showcased in a three-volume Presentation Book and demonstrates the creative flair with which Avery Dennison combines brand identification solutions with innovative fashion design. 

New The Branded Zipper

A new innovative woven label called Branded Zipper offers apparel makers, brand owners and retailers an innovative way to promote and identify brand on their garments. The label can convey customized graphics, text and logos--on a concealed front zipper.

Branded Zipper consists of invisible polyester tooth coils, which are sewn behind jacquard woven label tapes. The woven labels provide the look of a polyester label tape, but offer greater versatility, more color options and the opportunity to present brand in a unique and highly visible way.

New-- Avery Dennison Halo-free ECO Transfers

Avery Dennison's Halo-free ECO Transfers combine eco-friendly-, brand enhancement- and product performance advantages in a powerful new heat transfer concept. Made from a proprietary formula of water-based inks, the labels are PVC-free, contain no Azo dyes, formaldehyde, heavy metals or vinyl products, and meet Őko-tex 100 class 1, making them suitable for skin contact applications for babies.

The labels are Halo-free because they exhibit no visible adhesive shadow around text or graphics, which results in crisp, clean images. They are recommended for use on cotton, cotton blends and some polyester blends in T-shirts, intimate apparel, casual clothing and children's wear. They withstand dry cleaning and home laundering at temperatures up to 140F / 60C.

The label displays type in sizes less than five point fonts. They are available on a recycled paper carrier in cut singles or roll format.

A Full Line of Eco-friendly Apparel Trim

Avery Dennison's comprehensive line of eco-friendly apparel trim includes items made from recycled, organic, natural and biodegradable materials. 

Products include:

  • Graphics tags and labels made of recycled paper stocks, including those certified by the Forest Stewardship Council (FSC), Green Seal, Green-e and others certified as chlorine-free.
  • Specialty Packaging made from environmentally-friendly and biodegradable polymers.
  • Soy based offset inks and water-based flexo inks, and environmentally friendly carton label and size strip adhesives.
  • Woven and printed fabric labels made from organic cotton, bamboo, natural fibers and recycled polyester.
  • New Halo-free ECO Transfers.

RFID Products and Services 

Avery Dennison Retail Information Services provides a full range of RFID solutions--from the carton and pallet levels to the item level in retail stores. These include RFID tags and labels in different sizes; RFID label printers and print/apply systems; and the RFID Ticket Express
source tagging service bureau. Ticket Express delivers f
ully printed and programmed labels to virtually any point worldwide.

Avery Dennison RFID labels used in conjunction with Vue Technology's TrueVUE(TM) RFID platform, which includes RFID scanning devices and software, provide real time in-store inventory visibility. Labels can be embedded in a variety of tags and labels, including hang tags, size strips, pocket flashers and price tickets.  

Luncheon Keynote Address

Mike Johansen, vice president and general manager of Avery Dennison Retail Information Services Asia, will deliver a keynote speech addressing the company's enhanced value proposition resulting from its 2007 acquisition of Paxar Corporation. The 10-minute talk will take place during a luncheon on April 1st at the Grand Hyatt Hong Kong. Johansen's remarks will be of particular interest to persons interested in learning about Avery Dennison's expanded range of products, RFID technology and global reach.

Prior to the keynote, the Honorable Frederick Ma, JP, secretary for Commerce and Economic Development, Hong Kong SAR Government, will address the luncheon audience

About Avery Dennison Corporation         

Apparel Search guide to fashion and clothing Avery Dennison is a global leader in pressure-sensitive labeling materials, retail tags, ticketing and branding systems, and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2007 sales of $6.3 billion. Avery Dennison employs more than 30,000 individuals in more than 60 countries who develop, manufacture and market a wide range of products for both consumer and industrial markets. Products offered by Avery Dennison include: Fasson brand self-adhesive materials; Avery Dennison brand products for the retail and apparel industries; Avery brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications.                  


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