you've heard it on
TV, you've read about it in magazines (and
even on our site) and you've certainly heard
a slew of celebrities toting the catchphrase
eco-chic , but have you truly found a brand
of bags that live up to the chic title?
Not 100%. Not until now. I'm in love, and
you will be too, with the queen of green
Vegan Queen. Whether you've been a vegan
your whole life or just recently had an
awakening to the need for sustainable fashion,
you'll swoon at the sight of these ecologically-consciously
produced and manufactured handbags. Both
outside and inside (eco French cotton terry
lining instead of suede!) these bags live
up to the lux label. The gorgeous and soft-spoken
Evelina (yes just the one name like
Madonna and Cher!) practices what she preaches
living the vegan life to its luxurious fullness.
She took some time to chat with me and relate
her royal vision to you bagistas.
After reading this piece, I hope you take
a chance on this amazing line. You won't
be sorry once you do! (PS Check out
some of the
recent press on
Why did you start designing?
Vegan Queen: I feel like I am a born
artist, always expressing my creativity
through various channels such as music,
performance, modeling, styling and designing.
I graduated with a music degree and I also
studied accessories design in FIT in NYC.
I worked with the top fashion designers
in the industry and got inspired to design
my own collection.
Why did you decide to do eco bags?
VQ: Vegan Queen represents a new
cultural movement towards a sustainable
future. It's a socially conscious lifestyle
that has been embraced by many celebrities
and powerful political figures all over
the world. It's a socially conscious approach
to luxury dressing. Vegan Queen's mission
is to promote a luxurious healthy lifestyle
while insuring a sustainable future.
Can we expect from Vegan Queen this season?
VQ: Expect a lot of colors and sleek
shapes. The VQ collection is a work of contrasts
and signature details..
What inspires your designs?
VQ: Vegan Queen is about strength,
empowerment, courage and sensuality. It's
about modern luxury with sustainable approach.
It's a new vision of the masculine meets
feminine approach. Silhouettes are geometric
with striking masculine and feminine combinations.
A softer feminine flavor comes from nature
inside of the bag, which is an organic cotton
French terry lining. Outside all bags are
masculine and structured with strong eco-luxurious
Is it difficult to find the materials you
need- and to get a variety of materials?
VQ: It has been quit challenging
to find and develop all the materials. I
use high quality materials and develop according
to the ecological standards, so it was a
challenge to find a factory in New York
that would accommodate.
Do you follow any seasonal trends or keep
an eye out for what celebs are wearing?
VQ: I follow color trends. The VQ
colors of the season are earth tones such
as grey, taupe, red, white and black.
Who is the 'Vegan Queen' bagista?
VQ: Vegan Queen represents the Queen
who lives in the ecological castle. Powerful
yet responsible, she appreciates the finest
things in life, while limiting her impact
on the world around her. Today's modern
fashionista and veganista cares about how
she looks and her impact on the environment.
Vegan Queen is for the woman who is aware
of whom she is.
What is your favorite bag from the current
VQ: I like the Diamond bag (shown
above) for it's signature oversized
If you could put any woman in your bag,
who would it be and why?
VQ: Natalie Portman wears the Eco
It bag by Vegan Queen now. I have my favorite
wish list of women I'd like to see in VQ
bags such as Cameron Diaz , Madonna, Charlize
Theron and Cate Blanchett.
What are your in-the-bag essentials?
VQ: I carry very few everyday essentials
just a lip plumper, hand cream, hydrating
water spray and Tea Tree chewing sticks.
I also have with me my notebook, Blackberry,
camera and metro card.
What other handbag brands, aside from your
own, do you admire?
VQ: I like many designers with sensual
style. I like the use of sophisticated colors
and many colorful prints.
Complete the following sentence: My personal
VQ: ...fashion forward as well as
cosmopolitan with a strong accessory accents.
What's the next big trend for handbags?
VQ: I see a lot of clutches in many
bright colors. I also have some clutches
and bigger wallets coming up for the VQ
What advice do you have for aspiring designers?
VQ: Think big and do not let anyone
take away your dreams. Establish your positioning
and stick to it.