The ArticleArticle Text
BREAD & BUTTER,
the leading international tradeshow for street
and urban wear, today announced that it has
selected Stylesight as its exclusive trend
partner for the coming season of BREAD & BUTTER
BARCELONA and THE SOURCE January 21-23, 2009.
Stylesight, the premier style information
forecasting service, will work closely with B&B
to develop a series of groundbreaking creative
presentations and programs to take place during
the next edition of the tradeshow for selected
brands.
As the
leading international trade fair for street and
urban wear, BREAD & BUTTER is always pushing the
boundaries of fashion, style, art and culture.
As such, it is our aim to work with a trend
partner who is strong in finding and expressing
trends and, most importantly, shares our
creative vision, says Karl-heinz M ller,
Managing Director of BREAD & BUTTER. We are very
happy to develop the trend content and programs
with Stylesight for our upcoming tradeshow in
January.
All of the new trend content and presentations will be developed by Stylesight's venerable Fashion Office, which is comprised of a world-class team of trend professionals who probe, edit and check emerging fashion signals in order to translate them into concise, clear and actionable messages for creative professionals. Stylesight and BREAD & BUTTER will additionally collaborate to design and create a co-branded lounge area for all attendees as well as a trend photo booth, where BREAD & BUTTER BARCELONA's most trend-setting attendees can participant in Stylesight's real time trend board creation.
We are very excited about this partnership
and are already hard at work developing some
incredible content and events, said Frank Bober,
Founder and CEO of Stylesight. I am certain that
the attendees of BREAD & BUTTER BARCELONA and
THE SOURCE will be blown away by this year's
trend presentations. If you are a fashion
professional involved in Street or Urban Wear,
you cannot afford to miss this event.
About BREAD & BUTTER: With its tradeshow for
selected brands , BREAD & BUTTER provides the
concept of an innovative trade fair event for
the progressive, contemporary clothing culture.
As an international specialist trade show for
street and urban wear, BREAD & BUTTER BARCELONA
represents a marketing and communication
platform for brands, labels and designers from
the areas of Denim, Sportswear, Street Fashion,
Function Wear and Casual Dressed Up, as well as
for suppliers from the preliminary stage of the
textile industry. With a unique brand portfolio,
BREAD & BUTTER confirms its position as the
leading international trade fair and trademark
it is the meeting point for buyers, traders and
representatives from the textile industry press.
Like no other event, the tradeshow for selected
brands reflects the culture and brand philosophy
of its exhibitors: the brands exhibiting at
BREAD & BUTTER present themselves according to
their brand direction with their complete
versatility. Twice each year, the tradeshow for
selected brands brings together both inspiration
and business according to the basic principle of
Fun & Profit . Its early date makes BREAD &
BUTTER BARCELONA the kick-off event within the
industry.
For more information, visit
www.breadandbutter.com
About THE SOURCE: THE SOURCE 'same time, same place as BBBarcelona is a new and visionary trend- and effort exhibition of the apparel sourcing business, centrally integrated into BBBarcelona. With THE SOURCE, a platform for marketing, communication and product information for sourcing- and design teams as well as for buyers and retailers is created. Here, the sources of fashion are profiled: fabrics, the related accessories and trimmings, as well as the finishing and treating. With THE SOURCE, BREAD & BUTTER intends to strengthen their identity and to point out their relevance in the process of creating fashion garments like the ones exhibited at BBBarcelona.
For more information, http://www.breadandbutter.com/thesource/
About Stylesight: Stylesight is a leading provider of trend forecasting and product development tools for creative professionals in the fashion and style industries. The company offers clients all over the world, a Fashion Office with an unparalleled point of view on the industry, an expansive library of over 3 million inspiring images and advanced technology tools that enable a faster and more efficient product development journey for creative professionals. Stylesight was founded in 2003 by apparel manufacturing industry veteran Frank Bober. The company is headquartered in New York, with offices in Los Angeles, London, Paris, Sao Paulo, Hong Kong, and Melbourne, and a global staff of trend-spotting correspondents. Stylesight's subscribers include many of the leading retail and manufacturing companies worldwide. The company covers all the Women's, Men's & Children's Fall / Spring Designer Collections in New York, London, Paris, Milan, Rio de Janeiro and Sao Paolo as well as Haute Couture Collections, Street, Vintage, Store Windows, Celebrity Fashions, Denim, Color, Trade Shows, Mood Galleries and Interiors.
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