Stylesight Selected as Exclusive Trend Partner for Bread & Butter
Fashion Article Posted November 10, 2008 

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BREAD & BUTTER, the leading international tradeshow for street and urban wear, today announced that it has selected Stylesight as its exclusive trend partner for the coming season of BREAD & BUTTER BARCELONA and THE SOURCE January 21-23, 2009. Stylesight, the premier style information forecasting service, will work closely with B&B to develop a series of groundbreaking creative presentations and programs to take place during the next edition of the tradeshow for selected brands.

As the leading international trade fair for street and urban wear, BREAD & BUTTER is always pushing the boundaries of fashion, style, art and culture. As such, it is our aim to work with a trend partner who is strong in finding and expressing trends and, most importantly, shares our creative vision, says Karl-heinz M ller, Managing Director of BREAD & BUTTER. We are very happy to develop the trend content and programs with Stylesight for our upcoming tradeshow in January.

All of the new trend content and presentations will be developed by Stylesight's venerable Fashion Office, which is comprised of a world-class team of trend professionals who probe, edit and check emerging fashion signals in order to translate them into concise, clear and actionable messages for creative professionals. Stylesight and BREAD & BUTTER will additionally collaborate to design and create a co-branded lounge area for all attendees as well as a trend photo booth, where BREAD & BUTTER BARCELONA's most trend-setting attendees can participant in Stylesight's real time trend board creation.

We are very excited about this partnership and are already hard at work developing some incredible content and events, said Frank Bober, Founder and CEO of Stylesight. I am certain that the attendees of BREAD & BUTTER BARCELONA and THE SOURCE will be blown away by this year's trend presentations. If you are a fashion professional involved in Street or Urban Wear, you cannot afford to miss this event.

About BREAD & BUTTER: With its tradeshow for selected brands , BREAD & BUTTER provides the concept of an innovative trade fair event for the progressive, contemporary clothing culture. As an international specialist trade show for street and urban wear, BREAD & BUTTER BARCELONA represents a marketing and communication platform for brands, labels and designers from the areas of Denim, Sportswear, Street Fashion, Function Wear and Casual Dressed Up, as well as for suppliers from the preliminary stage of the textile industry. With a unique brand portfolio, BREAD & BUTTER confirms its position as the leading international trade fair and trademark it is the meeting point for buyers, traders and representatives from the textile industry press. Like no other event, the tradeshow for selected brands reflects the culture and brand philosophy of its exhibitors: the brands exhibiting at BREAD & BUTTER present themselves according to their brand direction with their complete versatility. Twice each year, the tradeshow for selected brands brings together both inspiration and business according to the basic principle of Fun & Profit . Its early date makes BREAD & BUTTER BARCELONA the kick-off event within the industry.

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About THE SOURCE: THE SOURCE 'same time, same place as BBBarcelona is a new and visionary trend- and effort exhibition of the apparel sourcing business, centrally integrated into BBBarcelona. With THE SOURCE, a platform for marketing, communication and product information for sourcing- and design teams as well as for buyers and retailers is created. Here, the sources of fashion are profiled: fabrics, the related accessories and trimmings, as well as the finishing and treating. With THE SOURCE, BREAD & BUTTER intends to strengthen their identity and to point out their relevance in the process of creating fashion garments like the ones exhibited at BBBarcelona.

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About Stylesight: Stylesight is a leading provider of trend forecasting and product development tools for creative professionals in the fashion and style industries. The company offers clients all over the world, a Fashion Office with an unparalleled point of view on the industry, an expansive library of over 3 million inspiring images and advanced technology tools that enable a faster and more efficient product development journey for creative professionals. Stylesight was founded in 2003 by apparel manufacturing industry veteran Frank Bober. The company is headquartered in New York, with offices in Los Angeles, London, Paris, Sao Paulo, Hong Kong, and Melbourne, and a global staff of trend-spotting correspondents. Stylesight's subscribers include many of the leading retail and manufacturing companies worldwide. The company covers all the Women's, Men's & Children's Fall / Spring Designer Collections in New York, London, Paris, Milan, Rio de Janeiro and Sao Paolo as well as Haute Couture Collections, Street, Vintage, Store Windows, Celebrity Fashions, Denim, Color, Trade Shows, Mood Galleries and Interiors.

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