Online luxury retailer
Gilt Groupe Expands Men's Platform with Launch of Gilt Man
Online luxury retailer Gilt Groupe Inc. announces the
expansion of their men's platform with the launch of
an extension which reveals new and expanded men's categories
in a one-stop-shop
While Gilt MAN remains vested in Gilt Groupe's heritage of bringing coveted luxury brands to its member base, the expanded site is designed to target a guys life, work and play styles in an easy-to-navigate shopping experience with a distinctly male voice. Gilt MAN serves as the go-to destination for men who appreciate the best of the best, from tech gadgets and sporting gear to apparel and lifestyle items.
We recognized an opportunity in the men's online retail space after hearing from our male members that they wanted a site that was distinctly theirs and we answered them with Gilt MAN, says Nate Richardson, vice president and general manager, Gilt MAN. At GiltMan.com, guys now have a destination that caters to their interests and lifestyles in a way that is relevant, informative and easy-to-use. Gilt MAN gives the discerning man everything he needs to live the life he aspires to lead.
The launch of Gilt MAN builds previous brand and product
offerings in the men's category by 64%, providing access to
a greater breadth of products with much deeper inventory
across apparel, accessories, sports equipment and
experience categories. As with Gilt Groupe, Gilt MAN
offers invitation-only access to sales each day at noon EST,
with top brands available at up to 70% off retail lasting
just 36 hours. Gilt MAN will also feature unique editorial
content, including style and trend tips that correspond to
The Gilt MAN executive team consists of General Manager Nate Richardson, formerly General Manager of Yahoo! Finance and Dow Jones Digital, Director of Merchandising John Auerbach and Director of Category Management Richard Mumby and Seth Howard as the style editor.
About Gilt Groupe
Launched in November 2007, Gilt Groupe has rapidly established itself as one of the leading online fashion and travel retailers in the US. Gilt curates a broad range of daily sales to serve to its exclusive, invitation-only membership. Each sale lasts just 36 hours and features many of the world's most sought-after designers. Gilt Groupe is headquartered in New York City and currently serves over 1.5 million members. To find out more please visit them at www.gilt.com.
You may also have interest in the fashion shopping articles ...
Have you ever dreamed of becoming a fashion designer?
Submit articles to the Fashion Newspaper.