is a new women's apparel
collection inspired by the day to night wear
of the 60's, 70's and 80s. The signature look for
this season is a
short romper but the entire collection is comprised
of jumpsuits, fitted and flowy dresses and one
pieces in an array of fun colors. L.U.V. is designed
to hug every body at all the right angles.
And the best part of all…
every piece in the line retails for under $100!
California inspiring the color and New York, the
silhouette, the collection encapsulates the
California lifestyle with an east coast
sophistication that is current and trendsetting.
Bright colors like orange and yellow are exaggerated
with warmer hues. Soft fabrics and light weight
cottons like French terry, tencel, jersey and bamboo
compliment the color variations and further
illustrate the line's decadal influences.
36 different looks
personify the collection with 12 styles from the
Sixties, 12 from the Seventies and 12 from the
Eighties. The Sixties portion which is playfully
coined as ‘blow your mind' focuses on an ‘anything
goes' type of vibe inspired by the 60's pinup girls
and mini dresses. Colors are warm and compliment the
era with canary yellows, raspberry and indigo. The
throwback sequence in the line to the Seventies is
entitled ‘catch my drift' and is all about freedom
and fun. Colors that pay homage to that decade are
bronze, henna purple and pumpkin orange. Finally
rounding out the Eighties is the ‘just say love'
theme focused on fitted, sexy, bright clothing in
shimmery hues of electric blue, parrot green and
Tuscan neutral among others.
the first L.U.V. collection to launch with retail
prices ranging from $40 to $100
in boutiques throughout the US and online at their