Dynamic Fashion Delivered by Nolcha and Optitex
Fashion Technology Article Posted March 12, 200


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Nolcha Fashion Week: London 2008 debuted at the Mayfair Hotel from February 11-16. The well-attended event included representatives present from virtually all major retail outlets and fashion press. Nolcha was created to provide opportunities for designers to interact with industry professionals via runway events, seminars and professional networking.

We were delighted to be a sponsor of the launch of Nolcha Fashion Week: London 2008, states Ran Machtinger, President and CEO of OptiTex, Ltd.
The level of creativity exhibited was breathtaking, and the featured work of artist Laurance Rassin was an absolute show stopper. His artistic vision is remarkable.

Rassin is a New York-based painter who recently began bringing his powerful abstract work into the fashion world. His works form a narrative across more than 300 paintings; employ a sculptor's sensibilities with his use of media and color. His vibrant, colorful paintings can have as many as 100 layers of paint in the impasto fashion a la impressionists such as Van Gogh and Monet, and a single canvas can weigh as much as 100 pounds. He premiered a line of silk dresses with abstract prints, designed using OptiTex software.

I had already used sections of my paintings as inspiration to design a line of lingerie that could also be used as swimwear, so I was already familiar with the pitfalls of creating couture, said Rassin.  I was immediately taken with how user-friendly OptiTex's software is and how I could totally customize my on-screen work environment to suit my sensibilities, which is key for an artist's creative process.

OptiTex's cutting-edge CAD/cAM software provides fully adjustable 2D and 3D models. Designers can now increase speed to market and achieve rapid ROI by creating, correcting and adjusting any aspect of their designs before the first piece of fabric is cut, dramatically reducing wasted fabric, machine/kilowatt use, and manpower hours. This also serves to provide an environmentally friendly edge. 

The fact that this generation's leading creators of beautiful, powerful art such as Laurance Rassin have chosen to deploy our software feels like a privilege,
concludes Machtinger. We're honored that he's chosen our technology, and we certainly look forward to collaborating with him and other budding designers by sponsoring Nolcha Fashion Week: New York this September 2008.

About OptiTex

OptiTex specializes in the development of innovative, easy-to-operate 2D and 3D CAD/cAM solutions for sewn products and other related industries. Our native Windows-based software for digitizing, pattern engineering, grading, marking, advanced automatic nesting and draping, is specifically designed to meet the needs of today's manufacturers of industrial fabrics, apparel, upholstery, transportation, composites, home furnishings, among others. OptiTex's open architecture system features multitude of import/export formats, enabling OptiTex users to interface with a wide range of software and hardware. OptiTex also offers a completely integrated CAD package. OptiTex products are available in more than 20 languages and are sold and supported around the world through certified distributors and OEMs.

About Nolcha

Enhancing the careers of emerging fashion industry talent, Nolcha Fashion Career Network is a unique multifaceted platform. It enables aspiring and talented designers to debut their collections, gain and share industry insight, and realize their entrepreneurial goals and dreams. This platform synthesizes live events, regional fashion weeks, and a myriad of cross promotional mediums that spearheads our emerging designers directly into professional channels. Nolcha Fashion Career Network is an environment composed of three key elements: Nolcha Fashion Week: NYC & London, Nolcha TV, and Nolcha Mtier Magazine. www.nolcha.com For more information on Nolcha, please contact Rebecca Strong @ rstrong@nolcha.com

About Laurance Rassin

An abstract expressionist and surrealist painter, whose original canvasses have been featured in galleries from Palm Beach, FLA., to Philadelphia, PA., is a graduate of the American University film program. Rassin's work as an innovator in the ad/entertainment arena has earned him recognition in Daily Variety, Adweek, CNN, The Washington Post, and a bevy of other publications, domestic and international. Turning his attentions towards painting a few, short years ago, Laurance's unyielding creative energy has afforded him the opportunity to develop a unique, idyllic approach to painting that on countless occasions has been likened to a cross between Picasso, Mattise, and Chagal.

Learn more about Optitex from the Optitex Profile here on Apparel Search.

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