Content Writer of Fashion

Fashion Terms   Fashion Influence   About Fashion Products

What is content? 

Content is essentially information.   It comes in the form of text, images, video, sound, and other methods.

What is fashion content?

Content (information) that is relevant to clothing, footwear, or fashion accessories.

In this article, we are discussing content that is primarily written text, but can include other aspects such as photos, videos, etc.

What is a content writer?

As we all know, the internet has changed the world in numerous ways.  One of which is the way that companies market to consumers.  We have moved way beyond the traditional methods of product marketing.  Consumers own DVR’s so they are most likely skipping television advertising.  We have become so adept at surfing the web we can take in online information without a care for banners or buttons.  At this point, our eyes for the most part simply glaze over the various banner ads.  Whether it is done consciously or not, we are essentially making many advertising methods irrelevant.  Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way.  Some people believe that “content marketing” is the better way.

A website content writer or web content writer is a person who specializes in providing relevant content for websites.  Nearly every website has a specific target audience and requires a different type and level of content.  Unfortunately, content does not literally grow on trees.  Someone actually has to write it.  When done properly, content should contain words (key words) that attract and retain users on a website.  Content written specifically for a website should concentrate on a specific topic that is directly relevant and useful to the reader.  It should also be easy to read, offering the information in easy to view and understand format.  Some suggested methods include writing in clusters or layouts with bullet points.

Most story pieces are centered on marketing products or services that the website is selling or endorsing, though this is not always the case. Some websites are informational only and do not sell a product or service.  In those instances, the content should be geared toward helping to educate the reader while providing them with complex information in a way that is easy to understand and retain.

It is an ongoing process that is best integrated into a company’s overall marketing strategy.  Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content.  A prime example of fashion content curation is the fashion terms section that houses the article that you are currently reading.  In this section of Apparel Search we have written several terms to help educate the apparel industry as well as consumers.  Although we write for the purpose of education,  we are in fact building content at the same time.  Another good example of the development of fashion content would be our fashion blog at

There is a growing demand for highly skilled web content writers on the internet.   This is because quality content often translates into higher revenues for online businesses.  If a site has exceptional news, research reports, case studies, etc., it is likely visitors will return for more information in the future.  If the writing is poorly crafted a user may not return to that particular site.  Typically, visitors prefer to return to resources that are finely crafted.

Links of possible interest:

Fashion Marketing

Fashion Social Media Marketing

Fashion Search Engine Marketing

Viral Marketing

Fashion Writers

Fashion Journalists

Fashion Media

Op-Ed Articles


Website content writing aims for relevance and search-ability.  Relevance means that the website text should be useful and beneficial to readers.  Search-ability indicates usage of data to help and keywords to help search engines direct users to websites that meet their search criteria.

Writing online is very different from composing and constructing content for printed materials.  If you plan to hire a company to assist you, it is a good idea to get someone with specific “online” writing experience.  Web users tend to scan text instead of reading it closely, skipping what they perceive to be unnecessary information, and hunting for what they regard as most relevant.  As a author it is important to understand the subtle differences that distinguish between online and offline writing techniques.   For example, this is a rather long article about fashion content writing.  Odds are only a “few people” actually read this entire page.  It is probable that many people viewed the page, but only a few read it to completion (please don’t say they stopped reading only because I am a horrible author).

You can find agencies such as copywriting services with a range of editorial and associated services, that may include brand positioning, message consulting, social media, SEO consulting, developmental and copy editing, proofreading, fact checking, layout, content syndication and design.  Outsourcing such services allows businesses to focus on core competencies and to benefit from the specialized knowledge of professional copywriters and editors.  In addition to professional agents, you can also find college students, or freelance professionals to assist you with content writing.  If you are focusing on clothing, footwear, or accessories as we do, you may want to find someone both smart and stylish.

If you are looking for people to help with your clothing companies online presence, you may want to check the fashion communities to find people that are active in publishing content.


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