Affliction Men's Fashion Brand

Affliction Clothing creates supreme quality tees, denim, button-downs and more for the Military, Veteran, Art, Tattoo, Moto, MMA and all around Fashion Enthusiast - a customer list that is itself a map of the brand's graphic world. What started as a few friends creating some cool tees as a weekend project had quickly turned into a whirlwind journey with one goal: to make the most unique clothing in the world. The name Affliction, which means "pain and suffering due to adversity", was hand picked as a play on words from their previous experience in the fashion industry, which is notoriously difficult and cutthroat.

Affliction Clothing is an American clothing manufacturer and retailer based in Seal Beach, California; it is owned by Affliction Holdings LLC. Affliction Clothing was launched in August 2005 by Courtney Dubar, Todd Beard, Eric Foss, and Clifton Chason. In 2012, Courtney Dubar bought Todd Beard's portions of the company, making him majority shareholder of Affliction Clothing. Those are the dated facts - a 2005 launch by four named founders, a Seal Beach base, and a 2012 consolidation of ownership.

The Craft: Printing, Washing and Embellishment

Their passion is fueled by the joy and dedication their fans have with their uniquely embellished clothing. They have no plans of slowing down and are constantly excited about what new techniques or discoveries lie ahead. As they have mastered their fine art of printing and washing, they have quickly become experts of many other aspects of the industry: their denim, knits, wovens, and outerwear show amazing amounts of quality and creativity. The brand's identity, in its own profile, is a technique identity - printing and washing raised to a fine art, then applied across denim, knits, wovens and outerwear.

For a shopper, that makes the men's range legible: the graphic tee is the founding product and still the signature, its artwork printed and washed for a worn, embellished finish; the denim, button-downs and outerwear carry the same treatment-led approach into the rest of the wardrobe. The audiences named for the brand - military and veteran customers, art and tattoo enthusiasts, moto and MMA fans, and the all around fashion enthusiast - explain the artwork's subjects and the clothing's attitude.

Reading This Affliction Record

In brief: a Seal Beach manufacturer and retailer of embellished men's clothing, launched in August 2005 by Courtney Dubar, Todd Beard, Eric Foss and Clifton Chason, owned by Affliction Holdings LLC, with Courtney Dubar becoming majority shareholder in 2012.

The official Affliction men's clothing site is linked in this page's References, and the directory pointers - the Men's Fashion Brands index, the popular brands and designers sections, and the shopping, retail, wholesale, buyers and news areas - are in the navigation and More to Explore list. What a reader takes away: a weekend tee project that became, by its founders' stated goal, an attempt to make the most unique clothing in the world, one printed and washed garment at a time.

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