Burton Men's Fashion Brand

Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn back in 1977, and has dedicated his life to snowboarding ever since. Everything they do at Burton started in the mountains. From getting the most out of every journey to chasing snow around the globe, this company has charged ahead to innovate and change the way people enjoy the outdoors since day one. In addition to snow sports equipment, the apparel is an important aspect of the Burton brand: find jackets, snowpants, fleece, hats, winter gloves, and more. The men's profile is therefore an apparel profile inside an equipment company's story - boards built the company, clothing carries the brand onto the mountain every day.

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A flat lay of men's snow clothing products only - a folded snowboard jacket, snowpants, fleece top, winter gloves and a wool hat arranged neatly on a clean background, product photography with no people and no mannequins

Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn back in 1977, and has dedicated his life to snowboarding ever since. Everything they do at Burton started in the mountains. From getting the most out of every journey to chasing snow around the globe, this company has charged ahead to innovate and change the way people enjoy the outdoors since day one. In addition to snow sports equipment, the apparel is an important aspect of the Burton brand: find jackets, snowpants, fleece, hats, winter gloves, and more. The men's profile is therefore an apparel profile inside an equipment company's story - boards built the company, clothing carries the brand onto the mountain every day.

The profile's details reward a close read. The founding place is a Vermont barn - workshop origins, like Bontoni's seven-person workshop and Billabong's home-made shorts elsewhere in this letter, scaled very differently. The founder's dedication is stated as a life's work: Jake Burton Carpenter has dedicated his life to snowboarding ever since 1977, which makes Burton a founder-led company across its whole record rather than a licensed name. And the company's own summary of its method - charged ahead to innovate and change the way people enjoy the outdoors since day one - is the standard its apparel is marketed against: innovation claimed not for a season but from day one.

Jackets, Snowpants and Fleece: The Apparel Half of Burton

Read as a buying guide, the apparel list is a layering system in disguise. Jackets and snowpants are the weather shell - the pieces that meet wind and snow directly on the mountain. Fleece is the insulating middle, worn under the shell on cold days and alone on mild ones. Hats and winter gloves close the system at the head and hands, where a snowboarder's comfort is won or lost between runs. The five named categories and the mountain-first test the brand states for everything it makes - that it started in the mountains, and exists to get the most out of every journey and chase snow around the globe. A man choosing Burton apparel is choosing by that brief: built by a snowboard company, for snow conditions first.

Two garment-level pointers, in this page's More to Explore list, lead onward to the directory's snowpants and snow boots guides - the two categories where fit and construction decide a day on snow. That cross-reference completes the profile's division of labour: this page holds the brand record (Vermont barn, 1977, founder, apparel range), and the linked guides hold the garment buying detail. The same pattern runs through this whole letter - Billabong pointing to board shorts, Body Glove to rashguards - because a brands directory and a clothes guide are two halves of one directory, meant to be read together.

Reading This Burton Record

The Men's Fashion Brands index and its further pages, the Fashion Designer Directory, the popular brands section, and the shopping, retail, wholesale, buyers and news areas are linked in the navigation and More to Explore list, along with the snowpants and snow boots pointers. The official Burton men's range is linked in References. Burton closes the B letter's listing - heritage shoes at its head, a snowboard barn at its end.

Burton, under B in the Men's Fashion Brands directory: Burton Snowboards, founded by Jake Burton Carpenter out of his Vermont barn in 1977, dedicated to snowboarding ever since, innovating from day one to change the way people enjoy the outdoors, with men's apparel - jackets, snowpants, fleece, hats and winter gloves - as an important aspect of the brand alongside its snow sports equipment.

Common Questions

Who founded Burton, and when?

Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn in 1977, and has dedicated his life to snowboarding ever since.

What men's apparel does Burton make?

Jackets, snowpants, fleece, hats, winter gloves and more - in addition to snow sports equipment, apparel is an important aspect of the Burton brand.

What is Burton's stated approach?

Everything at Burton started in the mountains; the company has charged ahead to innovate and change the way people enjoy the outdoors since day one.

More in Men's Fashion Brands B

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Burton Men's Clothing Brand
Burton Men's Clothing Brand

References & Further Reading

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