Hurley Men's Fashion Brand

Hurley is an American multinational corporation that is engaged in the design, development, manufacturing, worldwide marketing and selling of surf apparel and accessories. It all began with BOB HURLEY. The company is given its full trade description first - design, development, manufacturing, worldwide marketing and selling, the whole chain under one roof - and then its beginning is named in capital letters. Surfboard shaper and visionary Bob Hurley started the Hurley brand in 1999, embracing a life informed by the ocean and the spirit and creativity of youth. A clothing brand started in 1999 by a surfboard shaper is a brand whose first product knowledge was not cloth at all, but boards - and the record is the story of that knowledge crossing over.

Prior to starting Hurley, Bob made a name for himself as one of the preeminent young board shapers in Huntington Beach, and soon the world, eventually becoming the go-to shaper for the 1978 World Champion, Rabbit Bartholomew. The credential is specific and dated: the shaper the 1978 World Champion chose. Obsessed with making boards that were lighter, faster and more flexible, Bob eventually translated that innovation ethos to board shorts, and the rest is history. Lighter, faster, more flexible - three board qualities that translate directly into what a surfer asks of board shorts: light when wet, fast to dry, flexible through every movement. That translation, from board ethos to garment, is the founding act, and the reading of the brand here builds on it.

Board Shorts, Rash Guards and the Surf Wardrobe

Two teaching routes show where the brand's wardrobe centers. Readers are asked two questions - what are rash guards, and what is the meaning of the term board shorts - and both terms link to the directory's product guides, in this page's lists. A rash guard is the surf top worn against board and sun; board shorts are the garment Bob Hurley's board ethos was translated into. Around those two surf essentials sits the wider men's range - swimwear, hoodies and t-shirts and shorts - the beach wardrobe a surf brand naturally carries: in the water, board shorts and rash guards; out of it, tees, shorts and hoodies.

Today, you can find Bob "product-testing" at home in Newport Beach, Hawaii or at some of the best waves around the world. The profile closes with the founder still in the water, and the detail matters: the brand's innovation claim rests on a shaper-founder who tests product where it is used. The official Hurley site, linked under the words Hurley men's apparel, is in References below; the Hurley Profile route, to the company profile in the names section, is in this page's lists; and the Hurley mens fashion 2017 photograph is in the gallery below.

Reading This Hurley Record

Read as a buying guide, the record gives a man the translation test and the testing test. The translation test is the founding sentence: boards made lighter, faster and more flexible, that ethos translated to board shorts - a Hurley surf garment should be judged on whether it carries those three qualities into cloth, light and quick-drying and free-moving in the water. The testing test is the closing image: a founder product-testing at Newport Beach, Hawaii and the world's best waves - surf apparel from a working surf company should be bought as equipment for the water first, with the hoodies and tees judged as the beach wardrobe around it.

Hurley, under H in the Men's Fashion Brands directory: the American multinational surf apparel and accessories company - design, development, manufacturing, worldwide marketing and selling - started in 1999 by surfboard shaper Bob Hurley of Huntington Beach, go-to shaper for 1978 World Champion Rabbit Bartholomew, who translated his lighter, faster, more flexible board ethos to board shorts.

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