Men's Redsand Fashion Brand

Redsand was a premium action sports brand based in San Diego, California. The profile is written in the past tense from its first verb: this is a historical profile - a founded, located, acquired record of a brand that is no longer traded the way it was, kept whole rather than deleted.

The brand was founded by beach volleyball champion Steve Timmons in 1985. A founder who is named with his sport is the profile's center of gravity: Redsand begins with a beach volleyball champion, in San Diego, in 1985 - athlete, coast and year in one sentence. Action sports is the category, premium is the level, and the beach-volleyball origin explains both: clothing from inside the beach sports world, made by someone whose standing in that world was a championship.

2003: Purchased by Perry Ellis

In 2003, the Redsand clothing brand was purchased by Perry Ellis. Eighteen years after its founding, the independent action sports label became part of a larger clothing company, and the buyer's profile comes in the same breath: Perry Ellis International is an international clothing company that includes a portfolio of brands distributed through multiple channels. The company focuses primarily on sportswear and casual clothing for niche markets. A portfolio buyer, focused on sportswear and casual clothing for niche markets, acquiring a premium action sports brand is a coherent fit - Redsand is precisely a niche sportswear label.

The directory's filing follows the acquisition: the Redsand page's one company cross-link runs to the Perry Ellis International profile in the Names section, in this page's links, rather than to a standalone Redsand company record. A researcher following Redsand forward from 2003 works through Perry Ellis International, which is also profiled as a men's brand in this directory's P section. No official Redsand website link is listed, so References holds no brand site for Redsand.

An Action Sports Brand, Kept as History

What kind of men's clothing was Redsand? A premium action sports brand, founded by a beach volleyball champion and based in San Diego - and beyond that, no garments are named. No boardshorts, shirts or jackets are listed: the honest summary is the category, the place, the founder and the acquisition, which together still tell a researcher where this label sat in the market.

The rest of the page is the directory's standard research set - the Men's Fashion Brands pages, Fashion Brands, Popular Fashion Brands, men's clothing stores and wholesalers, menswear buyers and men's fashion news - all in this page's links. Redsand is also one of two sporting-origin brands on this R hub founded in a California beach city in the 1980s, and its profile is deliberately distinct from its neighbors': it is the volleyball-founded, Perry Ellis-acquired brand, not a surf brand and not a general sportswear house.

Reading This Redsand Record

Redsand, fifth entry under R in the Men's Fashion Brands directory: a premium action sports brand based in San Diego, California, founded by beach volleyball champion Steve Timmons in 1985, purchased by Perry Ellis in 2003, its buyer an international clothing company with a portfolio of brands distributed through multiple channels, focused primarily on sportswear and casual clothing for niche markets. The profile is stated in the past tense, as history.