Vanity Fair Women's Fashion Brand

Vanity Fair is this letter's lingerie specialist, and its page Apparel Search profile opens on the product promise: Vanity Fair lingerie embodies timeless sophistication and passion, and the company and brand depth of heritage and experience enables them to deliver superior fit, comfort, and support in average figure, full-figure, and full-coverage products that can be worn all day, every day. Kept strictly as a buying guide, that is a sizing statement before it is a style one - the range is organised by figure type and coverage level, and a shopper should start from those two axes. This page stays product-focused throughout, as this directory's sensitive-category rule requires.

The heritage behind the promise is dated by the brand itself: Vanity Fair products offer everything you would expect from a brand that has been making women beautiful since 1899. A founding-era date of 1899 makes this one of the oldest brands in the entire V letter - older than the Van Doren Rubber Company behind Vans by two-thirds of a century - and the profile's company fact is equally plain: Vanity Fair is part of the Fruit of the Loom, Inc., whose Apparel Search company profile is linked from this page, as linked it.

The Firsts

The brand is credited with changing what lingerie was. The company and brand forever changed lingerie to be a beautiful, luxurious and much more practical garment; in the 1930s they brought comfort and glamour to lingerie. They were later the first company to bring fashion colors and even animal print designs to women's lingerie, and this brand was also the first to bring 'coordinated sleepwear' to market. Three documented firsts and one decade of change - 1930s comfort-and-glamour, fashion colours and animal prints, coordinated sleepwear - are the innovation record, and this profile invents nothing beyond it.

For product research, those firsts translate into the range's organising ideas. Colour and print are part of the product, not an afterthought, because the brand's own history made them so; sleepwear is sold as coordinated sets, because the brand introduced the idea; and fit runs across average, full-figure and full-coverage lines, because the profile's opening promise is built on exactly that spread. Readers are also pointed to the official Vanity Fair lingerie site, carried in this page's References, and to Apparel Search's own Granny Panties glossary entry for the traditional full-coverage brief - a link carried here too, kept as the terminology pointer it was.

A Short, Honest Record

Vanity Fair is one of this letter's compact pages - the brand's heritage, its firsts, its parent company and its official site, over the directory's standard navigation. Among the V brands it is the intimates entry, filed under its VF filename as the directory has always kept it, and its guidance here stays where the category rule puts it: construction, fabrics, fit and coverage, product only.

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