1970's Men's Fashion Guide
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Fashion in the 1970s is about individuality. Instead of brands and following the trends like previous eras, the 70s were about “Freedom”, “identity” and “Personal Expression”. Fashion in the 1970s began with a continuation of the mini skirts, bell-bottoms, and the androgynous hippie look from the late 1960s and eventually became an iconic decade for fashion.
There were a lot of sub cultures group developed in the
1970s, therefore there were no specific trends of recognizable style as there were
too many choices offered. This created oversupplying designs flooding into the fashion
market with no specific, clear direction.
The early 1970s were a continuation of late 1960s hippie fashion. For men this particularly meant bell bottom jeans, tie dye shirts, and military surplus clothing. Other early 1970s clothes for men included tweed sports jackets, khaki chinos, chunky sweaters, storm coats, battle jackets peacoats, flannel shirts, pleated pants, baseball jackets, corduroy pants, pullover sweaters and sweater vests, tassels, cardigans, and hip-huggers. The most popular accessories of the early 1970s for men were homemade, with necklaces, headbands, and bracelets being made from all-natural materials such as wood, hemp, flowers, leather, shells, stones, and Indian beads. Unisex hippie accessories included headbands, floppy hats, and flowing scarves. Men's footwear in the early 1970s included flip-flops, oxfords, Birkenstocks, platform shoes, earth shoes, and cowboy boots.
By 1974, the T-shirt was no longer considered underwear, and was by then made in elaborate designs such as slogans, sports teams, and other styles. By the mid 1970s, the hippie look had completely disappeared, although casual looks continued. For the first time in decades, there was a significant shortage of raw materials and fabrics, including synthetics like vinyl and nylon. As a result, everyday designers kept things simple.
By the late 1970s, most men and women were wearing sports clothing as everyday apparel. This was primarily based on tracksuits, jumpsuits, velour or terry cloth shirts (often striped and low-cut), sweaters, cardigans, sweatshirts, puffer vests, flare jeans, straight-leg jeans, and collared shirts, both long sleeve and short sleeve. Around this time it also became fashionable for men to leave their shirts un-tucked. This continued into the 1980s. Late 1970s accessories included low-top sneakers, tennis headbands, puka shell necklaces, and wristbands.
Disco fashion featured fancy clothes made from man-made materials. All styles of clothing were affected by the disco style, especially those of men. Men began to wear stylish three-piece suits (which became available in a bewildering variety of colors) which were characterized by wide lapels, wide legged or flared trousers, and high-rise waistcoats (US vests). Influenced by the popularity of aviator sunglasses in disco many wore glasses in the shape of aviators but with clear prescription lenses. Neckties became wider and bolder, and shirt collars became long and pointed.
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