1970's Fashion History Definition  - Definitions for the Clothing & fabric Industry

The top fashion models of the 1970s were Lauren Hutton, Margaux Hemingway, Cheryl Tiegs, and Jerry Hall.

Custom T-Shirts / Baseball Jerseys

Short-sleeved t-shirts of various colors personalized with iron-on decal illustrations or appliqued letters spelling a name or message were very popular among teen and pre-teen boys in the U.S. during the late 70s. It was also the trend for teenagers and young men to carry a pack of cigarettes under the sleeve. Also popular were baseball jerseys or "baseball sleeves" (white shirts with colored sleeves worn under baseball uniform shirts). These were worn plain or with applique.
d pictures or words, as described above.

One-Piece Swimsuits

American actress Farrah Fawcett, who starred in the 1970s program Charlie's Angels, was a sex symbol for that time period. Her poster which was released in 1976 and sold 12 million copies, featured the actress with her long mane of streaked-blonde hair, perfect white teeth, and wearing a one-piece swimsuit that launched the trend for the maillot. This was, when it resurged in the 1970s, a sexy, tight swimsuit, with deep neckline and high-cut legs, worn by young women and girls in lieu of the bikini, although it did not entirely replace the latter.

Three-Piece Suits

The 1970s saw a return to three-piece suits (suits with matching vests), worn with the wide-collar shirts carried over from the 1960s. Sometimes these were worn without ties as dance-club wear, or even in just a vest and jacket combination as depicted in the film Saturday Night Fever. As formal wear, however, the three-piece slowly died out in the early 1980s, by which time the outfit had come to be associated with lawyers.

Hairstyles

Throughout much of the decade, women and teenage girls wore their hair long, with a centre or side parting, which was a style carried over from the late 1960s. Other hairstyles of the early to mid 1970s included the wavy "gypsy" cut, the layered shag, and the "flicked" style in which the hair was flicked into resembling small wings at the temples. This look was popularised by the stars of the television series Charlie's Angels. Blonde-streaked or "frosted" hair was also popular. In 1977, punk singer Debbie Harry of Blondie sparked a new trend with her shoulder-length, dyed platinum blonde hair worn with a long fringe (bangs). Young men's hair was worn long until well past the mid-1970s. Unlike the unkempt 1960s, it was often worn styled in soft layers. In California, the tousled blond, surfer hair was fashionable for teenage boys and young men. In the early part of the decade sideburns were popular. For Blacks in the United States and elsewhere, the afro was worn by both sexes throughout the decade. It was occasionally sported by whites as an alternative to the uniform long, straight hair which was a fashion mainstay until the arrival of punk and the "disco look" when hair became shorter and centre partings were no longer the mode.

Punk

Punk fashion as a style originated from London from the designer Vivienne Westwood and her partner Malcolm McLaren. Before the Modern world a punk was a person who attacked someones cherished beliefs, traditional institutions, etc., based on error or superstition. Due to the harsh economic realities of Europe and Britain in the early to mid '70s, this movement was a direct reaction to the economic situation during the economic depression of the period. Punk had at its heart a manifesto of creation through disorder. Safety pins became nose and ear jewellery, rubber fetishwear was subverted to become daywear, and images of mass murderers, rapists, and criminals were elevated to iconographic status.

Punk fashion can be traced to the ripped jeans, torn t-shirts, scrappy haircuts, and worn and torn leather jackets sported by members of the Sex Pistols. When they released Anarchy in the UK in 1976,The Sex Pistols were dressed by Malcolm McLaren, their manager, who owned a clothes store called "Let It Rock" in the Kings Road, Chelsea area of London. These styles can be traced back further to New York artists at the Andy Warhol Factory or bands such as the Velvet Underground, Patti Smith Group or New York Dolls. By the 1980s, punk fashion and punk bands had shown up in cities across the world. There was a Do It Yourself quality to the fashion. Some small elements that spoke of a person's punk roots were safety pins, black PVC or tartan bondage trousers, leopard-print t-shirts, mohawk, spikes or harshly dyed hair, filthy tennis-shoes, or pointy Beatle boots. There is an element of a makeshift, thrown together look and a sense of poverty.

Cosmetics

Cosmetics in the 1970s reflected the contradictory roles ascribed to the modern woman.  For the first time since 1900, make-up was chosen situationally, rather than in response to monolithic trends. The era's two primary visions were the daytime "natural look" presented by American designers and Cosmopolitan magazine, and the evening aesthetic of sexualized glamour presented by European designers and fashion photographers.  In the periphery, punk and glam were also influential. The struggling cosmetics industry attempted to make a comeback, using new marketing and manufacturing practices.