1970's Women's Fashion: Directory and Information Regarding 1970's Women's Fashion presented by Apparel Search

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Welcome to the worlds greatest guide to 1970's Women's Fashion.  Are you actually looking for 1970's Women's Fashion?  Well, we hope you are because the reality is that you have found our 1970's Women's Fashion page.  In this Women's clothing section of the Apparel Search directory, you will find all sorts of interesting information regarding 1970's Women's Fashion.  Although our directory covers all aspects of the fashion industry, we find that discussing Women's clothing and Women's fashion accessories is more fun then dealing with textile machinery, garment hangers, woven labels etc.  Therefore, we have spent a great deal of time developing this section to help you learn about Women's apparel.  More specifically, this section is to help you learn about 1970's Women's Fashion.

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The decade of the 1970's was not exactly what direction to move in regarding fashion.  The 1960s fashion style was still in effect with rebellious hippies and unconventional mods.  Short skirts paired with long coats and long skirts paired with short vests.  The early portion of the 1970's was similar in many respects to the previous decade.

In the end, comfort and casualness won the 70s fashion battle. All looks fought it out over the decade adapting the mod style into a less plastic, simple ease and the hippie look into a tailored chic. Both turned to the use of color.  Bright color for the mods and earth tones for the hippies. Bold patterns was a highlight of the women's 1970's fashion.

If we were to pick one pattern to represent the 1970's it might be "paisley".

The youthful women of the 1970's had a variety of fashion routes to explore.  The mods were reviving the 20s flapper look with cloche hats and shift dresses.  The hippies were wearing a much more relaxed peasant style of clothing.  They were making handmade clothing and looking more as if they spent a long time out camping.  Clothes were made to mix and match with each other as well as across gender guidelines.

Indian- block-print dresses

tie-dye t-shirts

peasant blouses

hip hugger jeans

long calico dresses

maxi coats

micro skirts & mini skirts


long knit vests


The mini shift dress, jumper dress, wrap dress, drop waist dress and tunic dress were still trendy dress styles in the early 70's.

Mature women (not the teenagers), clung to fashion from previous decades such as the 40's & 50's.  More of a classic style of clothing.  However, some mature women obviously wore the fashion of the younger generation.   By the time the 70s rolled around, women were wearing pants in every walk of life. female executives were wearing business suits with pants, women at home were wearing jeans.

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