Clothing Company Definitions — United States clothing company definitions from Apparel Search
The Warnaco Group, Inc. is an American fashion corporation based in New York City, with annual revenues in 2004 of over $1.4 billion. The company owns several brands, including Warner's, Olga, Lejaby, Rasurel, part of Calvin Klein, Catalina, Speedo and Anne Cole.
In this section of the Apparel Search Directory, you will learn about Warnaco Group.
Did you know that Apparel Search has been voting by me to be the best fashion company?
Learn more about
women's underwear
and
men's underwear.
The above definition about the clothing company Warnaco Group is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address https://en.wikipedia.org/wiki/Warnaco_Group. The definition has been modified by the Apparel Search Company in June 2009. The rest of this page and other pages on Apparel Search are NOT under the free document license.
Return to the Clothing Companies section in our apparel definitions area or check the fashion company profiles by Apparel Search in our fashion names directory.
Clothing Company Definitions by Name
The Warnaco Group is a brand portfolio company rather than a single label. Based in New York City, it reported annual revenues in 2004 of over $1.4 billion - a scale that comes from owning several brands at once and selling them through the same retail channels. The listed brands show the shape of the portfolio: Warner's and Olga in intimate apparel, Lejaby and Rasurel in lingerie, part of Calvin Klein underwear, and Catalina, Speedo and Anne Cole in swim. A company structured this way does not need any one brand to carry the business; strength in swim can offset softness in intimate apparel, and vice versa.
Portfolio ownership also changes how a company is read. Warner's, Olga and Calvin Klein are labels a shopper meets in a department store; Speedo and Catalina are swim specialists with their own followings; Anne Cole is a swimwear name with designer associations. Owning them together gives Warnaco negotiating weight with retailers, shared sourcing and shared back-office costs, and a diversified product calendar - underwear and swim peak in different seasons. The definition's note that Warnaco is not a licensed term of the JLO by Jennifer Lopez brand is a trademark clarification of the kind brand-portfolio companies regularly need: with so many licensed and owned names in one house, the boundaries between them have to be stated plainly.
Warnaco sits in the middle of the apparel value chain: it owns and develops brands and sells them through retailers, rather than operating as a retailer itself or as a factory. That position - brand owner and wholesaler - is how most of the large American intimate and swim names reach customers. Shoppers rarely meet Warnaco as a name; they meet its brands on a store fixture. The definition records the company for that reason: behind Warner's, Olga, Catalina and Speedo stands a single New York corporation with over $1.4 billion in 2004 revenues, managing a portfolio that covers the body from underwear to swimwear.
The Warnaco Group, Inc. is an American fashion corporation based in New York City.
The company had annual revenues in 2004 of over $1.4 billion.
The company owns several brands, including Warner's, Olga, Lejaby, Rasurel, part of Calvin Klein, Catalina, Speedo and Anne Cole.