Marketing Job Descriptions — Letter E
Marketing and public relations job descriptions beginning with E
One marketing job description begins with the letter E: the Event Planner — Fashion, the producer of the industry's live occasions. Runway shows, collection launches, press days, store openings and pop-ups all pass through this desk, which turns a creative brief into a budgeted, scheduled production and then runs it to the minute on the day. It is the most operational role in the marketing category, and the only one whose work is experienced live, once, with no second take. The full description is linked below.
More Marketing Job Descriptions by Letter:
E — Marketing Roles
The Production Desk of Marketing
Event planning sits inside marketing because fashion's events are marketing instruments: a show exists to win press coverage and buyer orders, a press day to place a collection in editors' plans, a launch to make a product famous in a room before it is famous online. The planner's craft is production — venues, staging, lighting, garments, guests and schedules — placed at the service of those outcomes. The description below covers the planning process, the run-of-show, the fashion calendar's brutal peaks, and the supplier and budget disciplines the role runs on.
How to Use This Letter
Read the Event Planner description for the full treatment of the role, and compare it with its closest neighbours in this category: the Fashion Publicist under F, whose press days and launches the planner often produces, and the public relations roles under P, with which event work is most often combined in smaller companies. The links below lead to the employment resources around this section, including the site's fashion event management guide.
More to Explore
Common Questions
Which marketing job descriptions begin with E?
One: the Event Planner — Fashion, who plans and produces runway shows, collection launches, press days, store openings, pop-ups and other live brand events.
Why is event planning classed as a marketing role?
Because fashion events are marketing instruments: shows, press days and launches exist to win coverage, orders and customer attention, and they are briefed, budgeted and judged as part of the marketing programme.
How do you become a fashion event planner?
Build production experience in agency or brand events teams, press-day support and backstage work at fashion weeks, and assemble a portfolio of events you helped produce — clients and employers hire planners on that record.