Florida Fashion Public Relations

Public relations firms that have offices in Florida and have experience in working with the fashion industry are listed on this page. Florida's fashion publicity scene is centred on Miami — a luxury, swim and resort market with a Latin American outlook, its own swim week, and editorial connections that run from Harper's Bazaar en Español to the national glossies.

The firms below are the Florida directory: a Miami fashion and advertising specialist, two bicoastal boutiques with Miami offices, and a lifestyle PR group with deep fashion and beauty editor connections. Each listing keeps the firm's own description and contact details as recorded.

Fashion PR in Florida

Miami gives fashion PR a flavour found nowhere else in the United States. Resort and swim collections launch here; Latin American editions of international magazines are produced with Miami in mind; and the city's art and design calendar gives fashion brands cultural moments to attach to. Firms with Florida offices sell exactly that fluency — bilingual media relationships, swim week production experience, and a feel for luxury retail from Bal Harbour to Palm Beach. Two of the firms below pair their Florida presence with New York offices, the classic combination for brands that show in one city and sell in the other.

If you own or work at a fashion industry public relations company in Florida, you are welcome to provide a fashion blog post about your clients — news about fashion designers, fashion events and fashion trends can be published for you. The related guides on this page cover the tools of the trade: the fashion press release, viral marketing in the fashion industry, and the fashion newspaper directory.

Choosing Between Miami's Firms

The four firms here divide the Miami market by specialty. BRPR Miami is the fashion-and-advertising house, strongest where editorial art direction and the Latin American editions matter. Cece Feinberg and The Riviere Agency are the bicoastal boutiques — a brand showing at New York Fashion Week but selling through Miami, or launching at Miami Swim Week with national ambitions, gets one team across both cities. TransMedia Group is the broad lifestyle practice, useful when a fashion client sits inside a larger luxury portfolio of beauty, home and fine arts. A brand's first question is therefore not which firm is best, but which map matches its own: Miami only, Miami and New York, or Miami as one node in a national lifestyle campaign.

Timing matters as much as geography. Miami's fashion calendar peaks around swim week and the winter art season, when the city's hotels, galleries and restaurants fill with the editors and buyers a launch wants in the room. Florida firms plan client news around those peaks — a resort collection shown when the resort market is physically in town converts better than the same story pitched in a quiet month — and the bicoastal firms route the same collection through New York first or Miami first depending on where its buyers sit.