| China's
costume jewelry export industry has been
experiencing steady growth over the past couple of
years. The country shipped out close to US$650
million worth of costume jewelry in the 10 months to
October 2005, giving a year-on-year growth of more
than 50 percent. Export sales were even 20 percent
higher than total shipments in 2004.
China is home to more than 5,000 manufacturers of
costume jewelry. Robust export growth has encouraged
many new suppliers to join the line and the supplier
base continues to grow.
| The following
are some of the key trends we see in China's
costume jewelry industry: |
|
Prices will generally
remain level in 2006 even though rising
material costs will continue to be a
challenge for most makers. Some suppliers
will raise prices but only by about 5
percent. |
|
|
The majority of makers will
be increasing their production capacity to
meet surging demand. While most large and
many midsize companies will upgrade their
current facilities or construct new
factories, most small suppliers will
increase subcontracting. |
|
|
Low-end costume jewelry
will continue to be China's mainstay for the
next several years, even though many
companies have started to produce up market
designs. |
|
|
Buyers can expect more
ornate and colorful releases from China in
2006. Many new designs will feature beads,
shells and imitation gemstones in a
multitude of hues. But because these
materials are available in a limited number
of colors, suppliers are dyeing them in
various shades to widen the range. |
Apart from mixing color, makers are combining
beads, pearls and shells in different shapes and
sizes for design variety.
China makers can offer most types of costume
jewelry, which can be broken up into many
categories. For the purpose of this report, costume
jewelry is divided into five major categories:
bracelets & anklets, chokers & necklaces, earrings,
rings, and brooches.
While most suppliers offer a range of costume
jewelry across all categories, some specialize in
one or two lines. More than 80 percent of the
suppliers in this report make all types of costume
jewelry, and 15 percent offer four. These companies
focus mainly on the production of chokers, necklaces
and bracelets. Two of the suppliers in this report
however, focus on just one type: rings or brooches.
The features and prices of each type of costume
jewelry are discussed according to low end, midrange
and high end in the Products & Prices section.
The R&D segment discusses how makers are creating
design variations by mixing different types of
materials in each style. It also touches on how
suppliers are adding value to their designs by using
alternative materials.
The Materials & Components section explains
sourcing of metal, plastic and decorative stones,
and how this affects overall product quality. The
Manufacturing section details the production and QC
processes in small, midsize and large companies.
Most costume jewelry suppliers in China are
locally owned while a few are foreign-invested or
joint ventures. Reflecting this breakdown, about two
thirds of companies profiled in this report are
locally owned, and the rest are funded mainly by
Hong Kong or Taiwan suppliers.
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