Chengyi Optical (Xiamen) Co. Ltd
Chengyi exported US$17.6 million worth of
sunglasses in 2003, representing 4 percent growth
from the previous year.
Eighty percent of the company's exports are ODM
orders, the rest being OEM deals. Its clients
include famous brands as Guess, Polaroid, Next,
Alpina, Fossil and Puma. Main export markets are the
United States and the European Union each with 40
percent share. The company also exports to Asia and
other regions.
The company emphasizes its design capability and
fast turnaround. Because its facilities are highly
automated, it can produce a sample in one day, far
less than the industry average of one week. In fact,
Chengyi produces 40 to 50 new designs each month.
The company has obtained an ISO- 9001-2000
certification from SGS. Its products also meet the
FDA standards of the US.
Products
Chengyi manufactures reading glasses and optical
frames, as well as sunglasses, stressing that it is
capable of effective R&D and design work in all
three areas.
Most sunglasses are midrange and high-end models,
with FOB prices averaging US$20 per dozen. But the
company also accepts high-volume orders of low-end
products. In fact, Chengyi has handled a premium
order from Burger King that required delivery of 11
million pairs of sunglasses in three months.
Besides plastic and metal sunglasses, Chengyi has
started producing a new line of sunglasses that are
made of acetate. Production is still small but the
supplier is hopeful that demand for these models
will grow.
Mostly acrylic, PC and polarized lenses are
offered. Chengyi purchases low-end and midrange
lenses from Taiwan-invested suppliers in Xiamen.
High-end lenses and certain midrange versions are
sourced from Japan and the United States.
The company purchases more than half of its frame
materials from overseas suppliers. While most of the
materials for plastic frames are sourced locally,
stainless steel is sourced from Taiwan and Germany,
and nickel silver comes from Japan and South Korea.
Monel is purchased in Germany, high nickel alloy and
titanium come from Japan, and aluminum alloy is
sourced in Switzerland, South Korea and Taiwan.
Manufacturing
Chengyi operates a 12,000sqm factory at its
headquarters in Xiamen, Fujian province, and employs
a total of 1,700 workers. At present, the company
produces 1.4 million pairs of sunglasses a month,
about 100,000 million pairs fewer than its maximum
monthly capa
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