The Doneger Group - company profile on Apparel Search
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The Doneger Group
463 SEVENTH AVENUE / NEW YORK, NEW YORK 10018 / 212-564-1266
The Doneger Group is one of the leading source of global market trends and merchandising strategies to the retail and fashion industry. Leveraging the company's 60+ year heritage, its premier network of market and trend & color forecasting experts works closely together to provide clients with analysis and direction on product and business planning.

The Doneger Group's merchandising and creative teams review the marketplace at all stages of the design, development and merchandising process. All segments of the apparel and accessories markets, both at retail and wholesale, in women's, men's and children's wear are researched and analyzed; the company competitively shops retail in the U.S. and Europe and attends all key textile fairs and trade events.  With this foundation of services and its extensive industry presence, the company has developed strong relationships with retailers, manufacturers and style-related businesses alike, giving The Doneger Group one of the broadest and most diverse perspective in the industry.

The extensive scope of the business allows The Doneger Group to tailor the organization's intelligence to address the business needs and objectives of each client individually. Clients gain the business information and industry knowledge that will position them competitively in their market. 

Below are listed some of the fashion services provided:


Henry Doneger Associates
Henry Doneger Associates, the foundation of the company's merchandising divisions, offers retailers extensive consulting services, current business and market analysis and special merchandise programs in all classifications, sizes and price levels for womenswear, menswear and childrenswear.
HDA International

HDA International provides information, sourcing and product development opportunities to international retailers from a range of U.S.-based manufacturers and importers. Services include comprehensive market coverage, personalized merchandising consultations, strategic product planning and access to an extensive network of business resources.

Directives West

Directives West is the industry's premier West Coast merchandising consulting resource, providing clients with extensive retail coverage, research, reporting and analysis in the categories of contemporary, better, junior, moderate, accessories, men's, young men's and kids, all with a West Coast point of view. Founded in 1982, Directives West became a division of The Doneger Group in March 2008.
Carol Hoffman

Carol Hoffman, a division of The Doneger Group since 2001, represents women's specialty retailers in the contemporary, better, bridge, designer and couture markets. This division provides extensive market coverage in all classifications of sportswear, dresses, outerwear, suits, accessories and lingerie.


Tobe is an international fashion retail consulting service best known for The Tobe Report, one of the most respected fashion industry publications for more than 75 years. Tobe president Kathy Deane and a team of retail and fashion merchandising analysts provide in-depth trend and business analysis to many of the nation's leading retailers. For more information visit
Price Point Buying

Price Point Buying uncovers excellent off-price deals in women's sportswear & outerwear, childrenswear and menswear. This division is dedicated to providing retailers with outstanding opportunistic buys, allowing them to build sales and increase profits.


Doneger Creative Services
Doneger Creative Services, the trend and color forecasting division of The Doneger Group, offers a broad range of products and services in keeping with the direction of the industry. DCS Creative Directors cover the apparel, accessories and lifestyle markets in the Women's, Men's and Youth categories through printed publications, online content and live presentations. This division addresses the needs of retailers, manufacturers and other style-related businesses. For more information visit About Doneger Creative Services. 
Margit Publications

Margit Publications, a division of The Doneger Group since 2003, provides style-related trend services and fashion publications to the industry, including the Pantone for fashion and home color system, Paul Pelssers and many international fashion, textile and design books and magazines. For more information visit

Here & There

Here & There, a pioneer in the fashion intelligence industry, has over 30 years of experience in trend forecasting and reporting. Kai Chow, the creative force of Here & There for over 23 years, in coordination with a team of in-house designers, analysts and consultants, provides clients with color, lifestyle, fabric and print forecasts as well as retail, runways, trade shows and streetwear reports. This information is presented to clients in twelve publications, eight designer collections CDs, continual online coverage, personalized consultations and comprehensive libraries of inspirational resources.   


Doneger Consulting  
Doneger Consulting is a premium level of service offering customized projects and presentations tailored to clients' individual needs. The Doneger Group's team of industry experts provides a highly informed perspective on the business shifts at retail and wholesale, consumer trends, design direction and product development. Individualized projects are geared to the needs of style-related businesses from apparel to consumer products to the financial community.

The Doneger Group website, launched in December 1998, is designed as an extension of the existing business to provide members with one of the industry's finest network of resources, information and services. This comprehensive reporting system provides up-to-the-minute fashion & merchandising information, including images from designer runways and the wholesale market, offering clients continuous access to The Doneger Group's industry expertise.

To learn more about Doneger, please visit their website at

ML61309 - Doneger

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