The Doneger Group - Fashion Company Profile
The Doneger Group is the New York fashion advisory firm founded in 1946 - a buying office grown into one of the trade's best-known sources of trend forecasting and merchandising strategy, and the owner of the Tobe Report. It sells judgement, not garments: market analysis, creative services and sourcing advice to retailers and brands.
Company Snapshot
- Status
- Operating - a New York fashion merchandising, trend forecasting and retail advisory firm, owner of the Tobe Report
- Type
- Private company
- Headquarters
- New York, New York, United States
- Founded
- 1946, in New York City, by Henry Doneger
Company Profile
A service firm carries no shop box. Its merchandising divisions, its trend services - including the Tobe Report - and its consulting record are summarised below and kept in full on the history page.
The method paragraph is preserved in substance because it describes how a forecasting house actually works: the merchandising and creative teams review the marketplace at all stages of the design, development and merchandising process; all segments of the apparel and accessories markets, at retail and wholesale, in women's, men's and children's wear are researched and analysed; the company competitively shops retail in the US and Europe and attends all key textile fairs and trade events. From that foundation, the original concludes, the company has developed strong relationships with retailers, manufacturers and style-related businesses alike, giving it one of the broadest and most diverse perspectives in the industry - and it tailors that intelligence to each client's individual business needs and objectives, so clients gain the information that positions them competitively in their market.
The Doneger Group History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
The Doneger Group History & Historical Profile →Common Questions
What does The Doneger Group do?
It is a source of global market trends and merchandising strategies for the retail and fashion industry - market, trend and color forecasting experts providing analysis and direction on product and business planning, from 463 Seventh Avenue, New York, in the historical record.
What is The Tobe Report?
The best known publication of Tobe, Doneger's international fashion retail consulting division - described in the original as one of the most respected fashion industry publications for more than 75 years, providing trend and business analysis to leading retailers.
Which divisions does historical descriptions list?
Merchandising: Henry Doneger Associates, HDA International, Directives West (since March 2008), Carol Hoffman (since 2001), Tobe and Price Point Buying. Trend services: Doneger Creative Services, Margit Publications (since 2003) and Here & There. Plus Doneger Consulting and Doneger.com (launched December 1998).
More Apparel Companies D
Start from the D letter hub, or compare this filing with its closest neighbours in the letter:
More to Explore on Apparel Search
References & Further Reading
Looking for More Fashion Companies?
This profile is one filing in the Apparel Search company names directory. Browse the full A-to-Z listing on the Fashion Company Names directory, or shop by category in the Apparel Search shopping directory.