The Doneger Group History
Earlier company descriptions, brand line-ups, store counts and photographs from the history of The Doneger Group, kept for historical reference.
← Back to the current The Doneger Group profile
The Company Description of Its Time
The Doneger Group is filed in its original Apparel Search profile as one of the leading sources of global market trends and merchandising strategies to the retail and fashion industry - a service company, selling judgement rather than garments. Its identifying details are stated together: The Doneger Group, 463 Seventh Avenue, New York, New York 10018, telephone 212-564-1266, a Seventh Avenue address in the heart of the garment district that is itself part of the credential. Leveraging the company's 60+ year heritage, as recorded, its premier network of market and trend and color forecasting experts works closely together to provide clients with analysis and direction on product and business planning.
The Merchandising Divisions
The service list is the filing's substance, and it is organised in the original under merchandising, trend services and related services. In merchandising: Henry Doneger Associates, the foundation of the company's merchandising divisions, offers retailers extensive consulting services, current business and market analysis and special merchandise programs in all classifications, sizes and price levels for womenswear, menswear and childrenswear. HDA International provides information, sourcing and product development opportunities to international retailers from a range of US-based manufacturers and importers, with comprehensive market coverage, personalised merchandising consultations, strategic product planning and access to an extensive network of business resources. Directives West is described as the industry's premier West Coast merchandising consulting resource - contemporary, better, junior, moderate, accessories, men's, young men's and kids categories with a West Coast point of view - founded in 1982 and a division of The Doneger Group since March 2008.
Carol Hoffman, a division since 2001, represents women's specialty retailers in the contemporary, better, bridge, designer and couture markets, with market coverage across sportswear, dresses, outerwear, suits, accessories and lingerie. Tobe is an international fashion retail consulting service best known for The Tobe Report, described as one of the most respected fashion industry publications for more than 75 years, with Tobe president Kathy Deane and a team of retail and fashion merchandising analysts providing in-depth trend and business analysis to many of the nation's leading retailers; the Report's own site is carried in the References. Price Point Buying completes the merchandising group, uncovering off-price deals in women's sportswear and outerwear, childrenswear and menswear for retailers building sales through opportunistic buys.
Trend Services, Consulting and the Website
The trend group runs parallel to merchandising. Doneger Creative Services, the trend and color forecasting division, covers the apparel, accessories and lifestyle markets in the women's, men's and youth categories through printed publications, online content and live presentations, for retailers, manufacturers and other style-related businesses. Margit Publications, a division since 2003, provides style-related trend services and fashion publications, including the Pantone for fashion and home color system, Paul Pelssers and many international fashion, textile and design books and magazines. Here & There, described as a pioneer in the fashion intelligence industry with over 30 years of experience in trend forecasting and reporting, works under creative force Kai Chow - the force of Here & There for over 23 years, as recorded - with in-house designers, analysts and consultants providing color, lifestyle, fabric and print forecasts plus retail, runway, trade show and streetwear reports, delivered in twelve publications, eight designer collections CDs, continual online coverage, personalised consultations and comprehensive libraries.
Related services close the list: Doneger Consulting, a premium level of service offering customised projects and presentations on business shifts at retail and wholesale, consumer trends, design direction and product development, for style-related businesses from apparel to consumer products to the financial community; and Doneger.com, the group's website, launched in December 1998 and designed as an extension of the business, providing members with up-to-the-minute fashion and merchandising information including images from designer runways and the wholesale market. The preserved Apparel Search routes lead to the fashion forecasting and fashion trends guides and the buying groups page - the directory's own map of the trade Doneger serves. For current services, the official Doneger site in the References is the authority; division line-ups in a consulting group change, and this page preserves the filed structure, with its acquisition dates, as the record.
More to Explore on Apparel Search
References & Further Reading
Looking for More Fashion Companies?
This profile is one filing in the Apparel Search company names directory. Browse the full A-to-Z listing on the Fashion Company Names directory, or shop by category in the Apparel Search shopping directory.