PiperLime - Fashion Company Profile
Piperlime was Gap Inc.'s online-only shop for handpicked shoes and handbags - launched in 2006, trading with more than 200 brands and guest editors such as Rachel Zoe, and closed by Gap Inc. on April 30, 2015. Its record is kept here as history.
Company Snapshot
- Status
- Closed on April 30, 2015 - Gap Inc. announced the closure on January 23, 2015, covering the online platform and the single New York store
- Type
- Was an online-only brand of Gap Inc.
- Launched
- 2006, as Gap Inc.'s first online-only brand
- Record
- A curated online shop for shoes and handbags from more than 200 brands, with guest editors such as stylist Rachel Zoe
Company Profile
This page is therefore a historical profile, with no shop box and no official-site button: the short filing below - the closure announcement, the curated range and the guest-editor model - is kept on this single page, and the two Apparel Search blog reports of the closing are carried in its links.
What PiperLime was, in its trading years, is described as a fresh online shop that handpicked the world's best shoes and handbags for women, men and kids. The collection covered more than 200 amazing brands, featuring the hottest styles and designers. Curation was the product: rather than listing everything, the shop selected, and then explained its selections with a distinct fashion point of view, sharing fresh tips on the latest shoe and handbag trends. Exclusive contributions from guest editors such as celebrity stylist Rachel Zoe were part of the model, keeping readers, in the filing's words, in fashion and in the know.
An Online-First Experiment in the Portfolio
PiperLime's place in the family is what makes its closure worth recording carefully. The Gap Inc. milestone list filed in this letter notes the brand's launch in 2006 as the company's first online-only brand - a test of whether a portfolio built on physical stores could grow a name that lived on a website. A single New York store eventually joined the platform, but the filing describes the business as an online shop to the end. Its sister pages here show the contrast: Athleta arrived by acquisition, Old Navy and the Gap brand grew store by store, while PiperLime existed mainly as a curated screen.
Because the brand is closed, this page makes no shopping promises and points to no current assortment. The affiliate box on this page follows the standard template for the directory, but the profile text itself is a record, not a recommendation - the correct use of PiperLime today is as history: dates of announcement and closure, the category it served, the scale of more than 200 brands, and the guest-editor model it used to give an online shop a voice.
Common Questions
When did PiperLime close?
PiperLime closed on April 30, 2015; Gap Inc. announced the decision on January 23, 2015, covering the online platform and the single New York store, in the historical record.
What did PiperLime sell while it traded?
Handpicked shoes and handbags for women, men and kids from more than 200 brands, presented as historical reference in the historical record.
Who were PiperLime's guest editors?
Guest editors such as celebrity stylist Rachel Zoe contributed exclusively, alongside the shop's own trend tips, in the historical record.
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