Athleta - Fashion Company Profile
Athleta is Gap Inc.'s women's active brand - performance apparel designed by women athletes for women athletes, outfitting women since 1998 across running, skiing, snowboarding, surfing and yoga, and part of the Gap Inc. family since its acquisition in September 2008.
Company Snapshot
- Status
- Operating - the women's active and athleisure brand of Gap Inc., selling apparel for running, yoga, training, swimming and everyday movement
- Type
- Brand of Gap Inc. (NYSE: GAP)
- Headquarters
- San Francisco, California, United States (Gap Inc.)
- Founded
- 1998; acquired by Gap Inc. in September 2008
Shop Athleta Now
Shop Athleta on Amazon Shop Athleta on eBayThe Amazon and eBay links on this page are affiliate links. If you make a purchase through them, Apparel Search may earn a commission.
Company Profile
The short filing below is kept on this single page beside the current snapshot: the brand promise, the five sports it serves and the April 2009 move onto Gap Inc.'s online platform. Current ranges, sizing and stores are on Athleta's own site, linked above; the shop box covers Athleta products sold through Amazon and eBay.
That breadth explains the sport list historical descriptions give. Athleta offers stylish, functional, high-quality apparel for women across running, skiing, snowboarding, surfing and yoga - five disciplines with very different demands on fabric, coverage and movement. A yoga layer, a ski piece and a surf piece do not solve the same problem, so the filing's emphasis lands on design and fit rather than on any single garment. Readers researching women's performance clothing will find the routes on this page useful: the historical record linked onward to Apparel Search guides for athletic apparel, performance apparel and yoga clothing, and all three are carried here.
Outfitting Women Athletes Since 1998
Two dates anchor this profile, and both come straight from the historical record. Athleta has been outfitting women athletes since 1998. A decade later, in September of 2008, Gap Inc. acquired the brand - the purchase that brought a specialist women's performance name into a portfolio better known for casual clothing. The second date completes the move online: on April 17th, 2009 Gap Inc. announced that its newest brand, Athleta, was now available through the company's online platform, while customers could also continue to buy from the brand's popular catalog.
The sequence matters because it shows how a catalog-born specialist changed channels without changing its customer. The athlete stayed the same; the shopfront multiplied. This page deliberately keeps its focus on that women's performance story. The parent company's wider history, from the first San Francisco store to its public listing, belongs to the Gap Inc. profile filed beside this one, and the sibling brand pages cover their own ground - Banana Republic's accessible luxury, Old Navy's value, and the Gap brand's casual essentials. Athleta's corner of the family is training, movement and outdoor pursuit, described in the language of the women who do them.
Common Questions
What does Athleta make?
Stylish, functional, high-quality apparel for women for running, skiing, snowboarding, surfing and yoga, in the historical record.
When did Athleta join Gap Inc.?
Gap Inc. acquired Athleta in September of 2008; the brand has been outfitting women athletes since 1998, in the historical record.
How was Athleta sold in its filing?
Through its popular catalog, and from April 17, 2009 through Gap Inc.'s online platform, per the announcement in the historical record.
More Apparel Companies G
Start from the G letter hub, or compare this filing with its closest neighbours in the letter:
More to Explore on Apparel Search
Looking for More Fashion Companies?
This profile is one filing in the Apparel Search company names directory. Browse the full A-to-Z listing on the Fashion Company Names directory, or shop by category in the Apparel Search shopping directory.