Timberland - Fashion Company Profile
Timberland is the Stratham, New Hampshire bootmaker founded by the Swartz family in 1952 - maker of the original waterproof boot of 1973 - and a VF Corporation brand since its 2011 acquisition.
Company Snapshot
- Status
- Operating - a VF Corporation brand, sold worldwide through its own stores, wholesale partners and timberland.com
- Type
- Subsidiary - owned by VF Corporation (NYSE: VFC) since 2011; previously public as The Timberland Company (NYSE: TBL)
- Headquarters
- Stratham, New Hampshire, United States
- Founded
- 1952, when Nathan Swartz bought into the Abington Shoe Company; the Timberland boot launched in 1973 and the company took the Timberland name in 1978
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Company Profile
Timberland today is VF's outdoor work-and-lifestyle boot brand: the yellow boot and its descendants, Timberland PRO work footwear, apparel and accessories, sold in more than 90 countries. Its civic programs have continued under VF in evolved form. The company's own year-by-year account of itself - Abington Shoe to public company, injection molding to Serv-a-palooza, ending at the June 2011 VF announcement that closes the record - is kept in full on this profile's history page, and the shop box above covers Timberland products, which both marketplaces carry.
Beneath the deal, the profile is the company's own creed: a dedication to making quality products matched by a commitment to 'doing well and doing good' - forging partnerships among employees, consumers and service partners to transform the communities in which they live and work. 'They make boots, shoes, clothes and gear that are comfortable enough to wear all day and rugged enough for all year. They don't rest on their accomplishments. If they did, they would have only made one waterproof leather boot in their entire history.' The civic machinery had names and dates: the Path of Service program, launched in 1992 at 16 paid hours a year and expanded to 40 in 1997; the City Year partnership begun in 1989 with 50 pairs of boots; the annual Serv-a-palooza day of service from 1998.
Timberland History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Timberland History & Historical Profile →Common Questions
When was Timberland founded?
In 1952, when Nathan Swartz bought a half-interest in the Abington Shoe Company of Massachusetts. The Timberland boot arrived in 1973 and the company took the Timberland name in 1978; headquarters are in Stratham, New Hampshire.
Who owns Timberland?
VF Corporation, which acquired The Timberland Company in 2011 - announced June 13, 2011 at $43 per share, about $2 billion net of cash (roughly $2.3 billion in total) - and completed that September. Timberland sits in VF's outdoor portfolio alongside The North Face.
What is Timberland's Path of Service?
Its employee service program, launched in 1992 with 16 hours of paid community-service leave a year and expanded to 40 hours in 1997, later adding a service sabbatical (2001) - part of the 'doing well and doing good' philosophy its profiles have always led with.
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