Los Angeles Mayor Antonio
will help launch the "Made in
Los Angeles" Pavilion at MAGIC.
The Pavilion will showcase Los
Angeles' thriving apparel
the largest manufacturing sector
in the LA region. LA apparel
support over 48,000 jobs in an
industry that generates $13
billion in revenue for the
region. The City of Los Angeles
has made it a top priority to
keep and attract them through
local policy initiatives.
This initiative and appearance is
part of MAGIC's overarching "Made in
the Americas" initiative. With the
fashion industry at the forefront of
the Obama administration's
initiative to support both U.S.
manufacturing and trade agreements
within the Western Hemisphere,
SOURCING at MAGIC and the U.S.
Department of Commerce will host the
second annual Americas Pavilion and
Summit. "Sourcing in the Americas"
will highlight the United States and
Western Hemisphere supply chain
Returning to the show for a second
year to discuss key issues ranging
from trade to manufacturing, are
Obama Administration official
Francisco Sánchez, Commerce Under
Secretary for International Trade,
Commerce Deputy Assistant Secretary
for Textiles and Apparel, Kim Glas,
and Gail Strickler, Assistant United
States Trade Representative for
Textiles and Apparel.
To give you some background on
MAGIC, every August and
February, the fashion industry
converges in Las Vegas for the most
influential event in the business –
an incubator of fashion, MAGIC is
where new trends surface and develop
into what will be seen on the
consumer. The show's goal is to
connect and inspire the fashion
community. The August 2012
MAGIC will run from
August 20 – 23, 2012.
For up-to-date exhibitor listings,
seminar scheduling, travel support
and registration information please