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Maurice Lacroix is
investing in the expansion of the brand and plans to open a total
of eight exclusive stores in Asia and Europe in 2012. With the takeover
of distribution in Italy, France and Holland, the company's foothold
in Europe is also growing. With these measures, Maurice Lacroix
intends to generate growth above average for the industry. Further
investment in the expansion of the brand will follow in 2012.
Gläser, Managing Director at Maurice Lacroix, explains: "The opening
of exclusive brand boutiques and the expansion of our market presence
will create significant opportunities for growth besides strengthening
the brand. Various further measures are currently being planned,
also for implementation in 2012. Exciting times lie ahead, in which
Maurice Lacroix will deploy a number of surprising and trend-setting
initiatives to consolidate its position."
Eight Boutiques to
on from this above-average growth – in the double-digit percentage
range in 2011 – further positive measures have been taken to support
brand development, besides the investment program. In the course
of 2012, Maurice Lacroix
is to open a total of eight independent stores in Zurich, Switzerland,
Berlin, Germany, Bangkok, Thailand, Singapore, Shanghai and Beijing,
China, Taipei, Taiwan and Vietnam. Other locations will follow.
Takeover of Distribution
addition, the coming weeks will see Maurice Lacroix take over distribution
in Italy, France and Holland, recruiting local employees for sales
and marketing jobs in the process. These changes will help the brand
strengthen its presence and develop more efficient solutions in
terms of distribution and customer service.
additional investment will take the company to double-digit growth
above the industry average.