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Maurice Lacroix is investing in the expansion of the brand and plans to open a total of eight exclusive stores in Asia and Europe in 2012. With the takeover of distribution in Italy, France and Holland, the company's foothold in Europe is also growing. With these measures, Maurice Lacroix intends to generate growth above average for the industry. Further investment in the expansion of the brand will follow in 2012.

Marc Gläser, Managing Director at Maurice Lacroix, explains: "The opening of exclusive brand boutiques and the expansion of our market presence will create significant opportunities for growth besides strengthening the brand. Various further measures are currently being planned, also for implementation in 2012. Exciting times lie ahead, in which Maurice Lacroix will deploy a number of surprising and trend-setting initiatives to consolidate its position."

Eight Boutiques to Open

Following on from this above-average growth – in the double-digit percentage range in 2011 – further positive measures have been taken to support brand development, besides the investment program. In the course of 2012, Maurice Lacroix is to open a total of eight independent stores in Zurich, Switzerland, Berlin, Germany, Bangkok, Thailand, Singapore, Shanghai and Beijing, China, Taipei, Taiwan and Vietnam. Other locations will follow.

Takeover of Distribution

In addition, the coming weeks will see Maurice Lacroix take over distribution in Italy, France and Holland, recruiting local employees for sales and marketing jobs in the process. These changes will help the brand strengthen its presence and develop more efficient solutions in terms of distribution and customer service.

This additional investment will take the company to double-digit growth above the industry average.