Dennison Corporation and Scanbuy, Inc. have joined forces to produce
a new mobile-merchandising solution that uses camera phone technology
to enhance consumers in-store shopping experience and boost retailer
The solution, which will be marketed by Avery Dennison through its
worldwide network of service bureaus, ticketing centers and sales
offices, connects the company's line of retail labels with Scanbuy's
ScanLife Client application and ScanLife Code Management Platform
to allow retailers to communicate with consumers while they shop.
"By combining technologies, Avery Dennison and Scanbuy will provide
consumers with a completely interactive shopping experience that
links millions of ticketed apparel items directly to mobile information,
says Johnathan Bulkeley, chief executive officer of Scanbuy. This
new solution will enable brand owners and retailers to stand apart
in an increasingly competitive environment and more effectively
cross-sell complimentary products and services."
Our new mobile-merchandising solution will deliver purchasing suggestions,
images, special offers and virtually any type of promotional messaging
to shoppers as they are in the process of making buying decisions
in the store, adds Avery Dennison's Terry Hemmelgarn - group vice
president, Retail Information Services. The information appears
on the screen of a consumer's camera phone, turning the device into
a kind of personal sales assistant that provides bottom line
benefits to retailers of any size, in virtually every worldwide
retail segment and location. These benefits include increased units
and dollars per transaction, improved traffic and conversion, and
promotion of consumer loyalty.
Hemmelgarn says that the new solution will also allow consumers
to communicate product options and gift ideas to friends and family
while they shop. 'shoppers can forward the images they capture to
obtain a purchase opinion or perhaps just to share the excitement
of their shopping experience, he notes. Ultimately, our solution
taps into the expanding needs of consumers for personalized attention
and retailers needs to provide on-the-spot sales messaging.
Avery Dennison's mobile-merchandising solution utilizes Scanbuy's
existing ScanLife application to facilitate the capture of 2D barcodes.
ScanLife, which can be used on over 250 million mobile phones and
is compatible with hundreds of different phone models worldwide,
supports all major operating systems, including Android, BlackBerry,
BREW, iPhone OS, Java, Symbian and Windows. In addition, the ScanLife
application is pre-loaded in certain global regions by leading wireless
manufacturers, such as LG, Nokia and Samsung.
The solution can be used in a number of ways, like giving sales
suggestions for accessories or compatible items. For example, scanning
a 2D barcode on a red dress can give the shopper images of a model
wearing the dress, along with matching shoes, handbag and scarf
that are available in the store.
Or a shopper looking for camping gear could scan a 2D barcode on
a tent and receive images of a lantern, cooking grill or fishing
gear that may be available as part of a cross-promotion. If an item
was available on sale, a retailer could then deliver an electronic
coupon for redemption at the point-of-sale.
The solution will use EZcode (2D barcode) technology which can be
produced on existing labels in smaller physical sizes, making them
a discreet component on nearly any size item.
Commercial pilots of the mobile merchandising solution will be launched
later this year with major retailers and apparel manufacturers.
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of their respective owners.
About Avery Dennison Corporation
Avery Dennison is a recognized industry leader that develops innovative
identification and decorative solutions for businesses and consumers
worldwide. The Company's products include pressure-sensitive labeling
materials; graphics imaging media; retail apparel ticketing and
branding systems; RFID inlays and tags; office products; specialty
tapes; and a variety of specialized labels for automotive, industrial
and durable goods applications. A FORTUNE 500 Company with sales
of $6.7 billion in 2008, Avery Dennison is based in Pasadena, California
and employs more than 36,000 employees in over 60 countries.
About Scanbuy Inc.
Scanbuy is the leading global provider of mobile barcode solutions
that use the camera phone as the link between the physical world
and the digital world. The ScanLife solution consists of a mobile
application, Code Registry, Code Clearing House and Code Management
Platform. The technology has been successfully deployed and supported
by leading mobile providers and handset manufacturers in the United
States, Mexico, France, Spain, Italy and Denmark. Media companies
and marketers use the solution to create and manage measurable 2D
barcode campaigns, extending brand engagement onto mobile devices.
For more information on Scanbuy, please visit www.scanbuy.com or
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