Here are other possible
SEO from Wikipedia if you are interested.
Is their a difference between SEO and
I am glad you have asked this question... The
answer is YES. Certainly, the "goal" of SEO
any industry) and
the goal for Fashion SEO (SEO for the
is the same. The goal for either is to drive
web traffic (visitors) to your website or clients websites.
Although the GOAL is the same, the method to reach your goals may have
For examples, if I was developing SEO for the
Auto Industry, I would want to develop a strategy to include issues
and other websites relevant to automobiles. If I am developing a
fashion strategy, I would avoid auto relevant issues. With the
obvious exception of Mercedes Benz. Those of us that know
fashion understand, they have sponsored
events (therefore, they have relevance to fashion...)
In regard to
fashion, it is
important for fashion companies to utilize similar strategies as other
non fashion relevant businesses. The goal of
Fashion SEO or SEO for Fashion is to
build web traffic for your brand or company.
Here are a few issues that may help you
develop good SEO practices for your fashion business.
1) Build a Good Fashion Website
: SEO is meaningless without a strong foundation. If you are
trying to drive traffic to your website, don't you want to have a good
website for the viewers. Try not to build crap...
2) Find Good Fashion Websites to
Link to Your Site: OK, you have a very nice website
but you do not want to be an island. If you owned the most beautiful
island of Hawaii but did not allow planes to land or boats to dock,
how would travels reach you. You need entry points to your
destination. Create landing pads, docks, bridges and tunnels to
your island. In the world of the internet, if you want to be
viewed, you do NOT want to become an isolated island. In regard
to fashion, MANY visitors come to the Island of Apparel Search.
If you want a bridge from
Apparel Search to
your fashion island, you simply need a link from here to there (we do
provide links if you are interested). It is really that simple.
Now, think about the other sites that you want to have bridging to
your site. The more bridges from high quality locations the
better. By the way, for "clothing" companies, you may want to
fashion industry portal
website. You will find a list of clothing & textile relevant
are wonderful places for building bridges and tunnels...
Viral Fashion Marketing :
Viral Marketing or Viral Advertising is a marketing strategy that
encourages people to pass along a marketing message. You may
want to create
fashion videos or
some other marketing method to spread the word about your
3) Facebook and Social Media
: you will want to promote your company on social media websites such
facebook and the
Fashion Industry Network or
you can even promote your business on the
Fashion Industry Network Facebook
page... Their are also other social and business networks that cater
to the world of fashion.
Social Bookmarking Fashion Websites
: I am really not too sure how much social bookmarking sites effect
web traffic. However, I figure it can't hurt (I could be wrong
about that as well...) Here is an example of social bookmarking,
Fashion on Delicious.
5) Fashion Tweets on Twitter
: I am really not sure if Twitter is a fad or if it is here to stay.
My initial instinct was that this service was a fad that would quickly
be replaced. However, the popularity has lasted longer then I
thought. Rather then debate the reasoning behind the twitter
appeal, it is better to go with the flow rather then miss the wave.
You do not have to spend your day on it, but doing a few tweets now
and then, may help move traffic to your site. You can
Follow Apparel Search on Twitter at
For the record, because I do
not work at
Bing, or any other massive
search engine company, I truly do not know if any of the above
mentioned methods (suggestions) really helps. You may want to do
some reading at websites that specialize on SEO strategies. As
you know, Apparel Search specializes in apparel and style... We do not
specialize in building web traffic.
url's and how to use tiny url's with
your online marketing.
Fashion Tags and
You may also want to learn about
In Text Advertising
Fashion Marketing Group
Fashion PR & Marketing Group
If you have suggestions on how to improve search
engine rankings, please let us know...
Here are some other websites that provide search
engine optimization tips:
Search Engine Optimization (SEO)
- tips from Google.
Seo.com - SEO.com
is simply a search marketing firm with a geeky enthusiasm that has
driven top rankings for numerous clients that range from startups to
large, international corporations. They claim to help with
Search Engine Optimization Methods
You may also want to try webmaster tools. You
can search for the following tools:
Free Submission Tools
Meta Tag Analyzers
Link Popularity Check
Keyword Suggestion Tool
Keyword Traffic Estimator
Meta Tags Generator
Broken Link Checker
Reciprocal Link Check
Fashion SEO Term by Apparel