Blue Marlin Men's Fashion Brand

Blue Marlin formed in 1994 and produced baseball hats - the founding record in one sentence. In 2010, Concept One acquired the Blue Marlin brand: Concept One Accessories has acquired the trademarks and Web site of Blue Marlin, the men's sportswear and headwear brand, from New Blue Holdings. The acquirer describes itself as the premier resource for licensed fashion, sports, and entertainment accessories. No founder, no founding city and no product list beyond baseball hats and men's sportswear and headwear are documented.

A short record is still a usable one. Blue Marlin enters the men's directory as a headwear-first brand: formed in 1994, known for baseball hats, filed by the directory as a men's sportswear and headwear brand, and held between its founding and its sale by New Blue Holdings, from which Concept One Accessories acquired the trademarks and website in 2010. The acquisition wording matters to a researcher: what changed hands was the brand's trademarks and its website - the name and its online home - which is how accessory houses build portfolios of licensed and owned headwear names, the trade Concept One describes itself as the premier resource for.

A Headwear Brand Inside an Accessories House

Read as a buying guide, the Blue Marlin record points a shopper at the right expectations. A brand formed around baseball hats in 1994, later held as trademarks inside a licensed-accessories company, sells headwear and sportswear designed in the cap tradition: structured crowns, brims and team-and-lifestyle graphics are the category's grammar, and fit and construction - not a designer's seasonal collection - are what to judge. What a collector dating a Blue Marlin cap actually needs is the brand's identity (men's sportswear and headwear), its founding year and its 2010 change of hands: pre-2010 production sits under New Blue Holdings, later production under Concept One Accessories.

Blue Marlin's story is a short one, told at the length the evidence supports. This page's References link to Concept One Accessories, because the acquirer's site is where the brand's trademarks live.

Reading This Blue Marlin Record

The Men's Fashion Brands index and its further pages, the Fashion Designer Directory, the popular brands section, and the shopping, retail, wholesale, buyers and news areas are linked in the navigation and More to Explore list. Blue Marlin's profile sits between Billabong and Body Glove in the B hub's listing order - surf shorts before it, wetsuits after it - a reminder that the B letter groups headwear, surf and heritage names by alphabet, not by trade.

Blue Marlin, under B in the Men's Fashion Brands directory: a men's sportswear and headwear brand formed in 1994 that produced baseball hats, whose trademarks and website Concept One Accessories acquired from New Blue Holdings in 2010 - a two-sentence founding-and-sale record, kept plainly and at its true length.