Cherokee Men's Fashion Brand

Cherokee is an iconic American family lifestyle brand, offering classic, casual comfort - the brand's own summary, and its slogan with it: they simply like to say 'Cherokee Feels Good'. The brand started with a 'shoe' in 1973. A wedge is born in Venice Beach, California. From handcrafted beginnings and steeped in authenticity, Cherokee speaks to the very best of American design. Timeless classics, inspired by vintage Americana but always interpreted with a modern Cherokee handwriting. Across four decades, Cherokee has always stood for confident, effortless and relaxed American style - something we call 'American Cool', in the brand's own naming - the standard every Cherokee garment in this record is described against.

The corporate record is unusually complete for this letter. Cherokee Inc. (NASDAQ: CHKE), also known as Cherokee Global Brands, is an American based global apparel and footwear company, headquartered in Sherman Oaks, California. Cherokee was established in 1973 and its brands are available in 110 countries in 12,000 retail locations and on digital commerce. Cherokee Global Brands became Apex Global Brands in June 2019 - the record's last corporate sentence, and the reason this page's lists carry a pointer to the Apex Global Brands record in the names section. A men's Cherokee garment therefore sits inside a licensing company, not a single-label house, and the portfolio list that follows proves it.

A Licensing Portfolio and the Target Years

The company's brands, listed in full, define what kind of company Cherokee is: Cherokee itself, Cherokee Workwear, Carole Little, Tony Hawk Signature Apparel and Hawk Brands, 900 Tony Hawk, Liz Lange, Sideout, Hi-Tec, Magnum, 50 Peaks, Interceptor, Everyday California, Point Cove, Saint Tropez, Chorus Line, All That Jazz, Ale by Allesandra, Teen Hearts and Flip Flop Shops. A portfolio that runs from workwear to skate apparel to footwear chains is a brand-management business: the names are licensed, placed and retailed worldwide, which is how the record's 110 countries and 12,000 retail locations are reached without the company sewing most of what carries its labels.

The retail chapter every American reader will recognise is dated precisely. In the 1990s, Cherokee established a partnership with Target. On September 10, 2015, Cherokee announced Target would cease carrying the brand when its license expires on January 31, 2017. Those two sentences bookend the brand's mass-market era: the Target partnership made Cherokee a household family label, and its announced end, with the exact expiry date, closed that chapter two years later. Read as a buying guide, the men's record follows from the brand's own words - classic, casual comfort, timeless classics in vintage Americana with a modern handwriting - so a Cherokee men's piece is judged on effortless, relaxed American style and the 'Feels Good' comfort claim, not on fashion novelty. The official Cherokee site is in References.

Reading This Cherokee Record

The directory frame is the same as on every page in this letter: the Men's Fashion Brands index and its further pages, the Fashion Designer Directory, the popular brands section, and the shopping, retail, wholesale, buyers and news areas ride in the navigation and More to Explore list, along with the Apex Global Brands pointer that carries the story past the June 2019 rename. This page has no content photograph; its image is the flat lay at the head of the page.

Cherokee, under C in the Men's Fashion Brands directory: an iconic American family lifestyle brand established in 1973 with a wedge shoe born in Venice Beach, California, headquartered in Sherman Oaks as Cherokee Global Brands (NASDAQ: CHKE), sold in 110 countries, partnered with Target from the 1990s until its license expired on January 31, 2017, and renamed Apex Global Brands in June 2019 - confident, effortless, relaxed American Cool.