Men's New Balance Fashion Brand

At New Balance, our job is to aid athletes in their pursuit of excellence. New Balance always has, and always will be, committed to making shoes in the U.S. The original opens with the company's own two pledges, and they frame everything that follows: a job defined by the athlete's pursuit of excellence, and a manufacturing commitment - shoes made in the United States - stated as permanent, not seasonal. A brand profile that begins with its maker's promises invites the buyer to hold the products to them.

New Balance Athletics, Inc., best known as simply New Balance, is an American multinational corporation based in the Brighton neighborhood of Boston, Massachusetts. The company was founded in 1906 as the "New Balance Arch Support Company" and is one of the world's major sports footwear manufacturers. The founding name is the tell: this house began in 1906 with arch support - fit and structure for the foot - before it was a sports brand at all, and it grew from that Boston base into one of the world's major sports footwear manufacturers without, on this record, surrendering the fit-first beginning.

Function and Fashion, Made on Two Shores

Their products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want. Their associates around the world bring these goals to life with their high-level skills and creativity. That is the product standard in the original's own words - function and fashion as a blend, performance technology as a need met, style as a want met - and a fair test for any New Balance shoe or garment: a piece that performs but cannot be worn, or charms but cannot perform, fails the blend the brand states.

New Balance maintains a manufacturing presence in the United States, as well as in the United Kingdom for the European market. As a result, New Balance shoes tend to be more expensive than those of many other manufacturers. However, the footwear is well worth the price. The original states the trade honestly, and this profile preserves it exactly: domestic and UK manufacturing costs more, the shoes tend to cost more, and the directory's judgment is that the footwear is well worth it. For a men's buyer, that makes the buying question precise - not whether a New Balance shoe is the cheapest in its class, but whether its fit, build and performance technology repay the premium the record warns about.

Reading This New Balance Record

Read as a buying guide, this is the N letter's fit-and-function record. Start with the foot: a company founded on arch support in 1906 should be judged first on fit and structure, then on the blend of performance technology and style it promises, and finally against the price logic the original states plainly - a manufacturing presence in the United States and the United Kingdom, shoes that tend to be more expensive, and footwear the directory calls well worth the price.

New Balance, under N in the Men's Fashion Brands directory: New Balance Athletics, Inc., based in Boston's Brighton neighborhood, founded in 1906 as the New Balance Arch Support Company, one of the world's major sports footwear manufacturers, committed - always has, always will be - to making shoes in the U.S. That is the whole of the original's factual record, preserved without added claims.

Photos From Our Original Guide