Clothing Company Definitions — United States clothing company definitions from Apparel Search
No Nonsense is a brand of women's legwear, owned by Kayser-Roth, itself a subsidiary of Golden Lady, and sold at many food, drug, mass and club outlets. It was introduced by the Kayser-Roth Corporation in 1973 as an inexpensive brand of legwear, including pantyhose, tights and control tops, and in 1978 it introduced the first control top pantyhose, in a green-coloured package. In addition to hosiery, tights and dress socks, the brand now offers sleepwear, underwear, sporty and novelty socks and foot comfort products, as well as socks for men and children.
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No Nonsense is a brand of women's legwear, owned by
Kayser-Roth (itself a subsidiary of
Golden Lady), sold at many food, drug, mass and club outlets.
Today, in addition to
hosiery,
tights and dress
socks, they also offer sleepwear,
panties, sporty style socks, novelty socks and foot comfort products,
as well as socks for men and children.
No Nonsense (officially trademarked as No nonsense) was introduced by the Kayser-Roth Corporation (then owned by Gulf+Western) in 1973, as an inexpensive brand of legwear, including pantyhose, tights, and control tops. By 1978, the brand introduced the first control top pantyhose, No Nonsense Control Top, with a green-colored package. By the mid-1980s, No Nonsense products started to be made using a production process called 16-point graduation, a technical breakthrough in pantyhose knitting from Kayser-Roth that allowed for improved fit and comfort.
During the 1990s, No Nonsense introduced Great Shapes, the first "shaping pantyhose" that combines traditional pantyhose with the figure-enhancing effects of body shapers, Sheer Endurance, a sheer, strong hosiery collection. In 1997, No Nonsense introduced the Transparent Control Top. Kayser-Roth's Calvin Klein brand of hosiery introduced a similarly invisible control top pantyhose around the same time. A year later, Kayser-Roth introduced its first age-defying hosiery products for No Nonsense and HUE (a sister brand to No Nonsense) legwear. Both brands began utilizing technology that delivers therapeutic benefits to women's legs. In 1999, No Nonsense introduced Almost Bare pantyhose.
During the 2000s, No Nonsense expanded, and introduced nonstop, a durable, comfortable line of hosiery that meets the challenges of women's busy lives. In 2004, No Nonsense introduced its first line of women's underwear, and was listed as the 17th most recognizable apparel brand in America (between Ralph Lauren and Lee by Women's Wear Daily magazine.
In 2005, the new look of No Nonsense launched, complete with new packaging, a new website, new products, and television commercials, including panties, sleepwear, super soft and athletic socks, seasonal and novelty socks, and foot comfort products.
The above definition about the clothing company No Nonsense is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address https://en.wikipedia.org/wiki/no_nonsense. The definition has been modified by the Apparel Search Company in June 2009. The rest of this page and other pages on Apparel Search are NOT under the free document license.
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No Nonsense was introduced by the Kayser-Roth Corporation in 1973 as an inexpensive brand of legwear, including pantyhose, tights and control tops. The positioning was practical: legwear is a replenishment purchase, bought regularly and worn daily, so price and availability matter as much as fashion. The brand is sold at many food, drug, mass and club outlets, the stores customers already visit for everyday shopping, rather than only in department stores. Kayser-Roth, the brand's owner, is itself a subsidiary of Golden Lady.
The brand's best known product step came in 1978, when it introduced the first control top pantyhose, sold in a green-coloured package. A control top design uses a firmer-knit top section within the same garment, and the identifiable package colour made the new product easy to find on a shelf of similar items. By the mid-1980s, No Nonsense products were being made using a production process called 16-point graduation, described as a technical breakthrough in pantyhose knitting from Kayser-Roth that allowed for improved fit and comfort. Graduated knitting varies the tension through the leg of the garment, which is how a single sized product can fit more closely along its length.
Development continued through the following decades in named lines. During the 1990s the brand introduced Great Shapes, described as the first shaping pantyhose, combining traditional pantyhose with the effects of body shapers, and Sheer Endurance, a sheer, strong hosiery collection. The Transparent Control Top followed in 1997, and in 1999 the brand introduced Almost Bare pantyhose. In 1998 Kayser-Roth introduced its first age-defying hosiery products for No Nonsense and for HUE, a sister brand, using technology described as delivering therapeutic benefits to the legs.
During the 2000s the range widened beyond legwear. The nonstop line was introduced as a durable, comfortable line of hosiery, the brand's first line of women's underwear followed in 2004, and in 2005 a new look launched with new packaging, new products and television commercials, covering underwear, sleepwear, super soft and athletic socks, seasonal and novelty socks, and foot comfort products. Socks for men and children are also offered. In 2004 Women's Wear Daily listed No Nonsense as the 17th most recognisable apparel brand in America, between Ralph Lauren and Lee, a ranking that reflects how widely a mass-distributed everyday brand is recognised compared with fashion labels sold in narrower channels.
No Nonsense, officially trademarked as No nonsense, was introduced by the Kayser-Roth Corporation, then owned by Gulf+Western, in 1973, as an inexpensive brand of legwear including pantyhose, tights and control tops. Kayser-Roth is a subsidiary of Golden Lady.
In 1978 the brand introduced the first control top pantyhose, sold in a green-coloured package. During the 1990s it introduced Great Shapes, described as the first shaping pantyhose, and the Sheer Endurance hosiery collection, followed by the Transparent Control Top in 1997 and Almost Bare pantyhose in 1999.
The brand is sold at many food, drug, mass and club outlets. In addition to hosiery, tights and dress socks, it offers sleepwear, underwear, sporty style socks, novelty socks and foot comfort products, as well as socks for men and children.