Patagonia offers many varieties of outdoor clothing.
Many of their products are marketed towards skiers,
campers, surfers, hikers, rock climbers, Nordic
skiers and others. Patagonia employs a flex-time
policy, allowing employees to take time off to go
Because of its high prices and perceived yuppie
image it is known as 'Patagucci' or 'Pradagonia'
among many hikers and climbers.
Patagonia is a major contributor to environmental
groups. Patagonia commits 1% of their total sales
or 10% of their profit, whichever is more, to environmental
groups. Since 1985, when the program was first started,
Patagonia has donated $25 million to over 1,000
Patagonia co-founded the alliance 1% For the Planet.
This is an alliance of businesses who, like Patagonia,
commit at least 1% of their total sales to the environment.
Patagonia often features their environmental campaigns
in their catalogues and advertisements. Many of
their recent campaigns include work with preventing
oil drilling in the Alaska Wildlife Refuge, "Ocean
As A Wilderness", and "Don't Dam Patagonia".
In early 2008, Patagonia won the 'Eco Brand of the
Year' award at the Volvo Ecodesign Forum during
the ISPO Trade Show in Munich.