Seven For All Mankind

Seven For All Mankind (often referred to simply as Seven) is a designer jeans company that was launched in 2000 and is arguably responsible for the fashion denim revival of the early 2000s. The company is headquartered in Vernon, California.

Seven's founders, denim designers who had worked in the apparel industry for years, created the company in response to what they saw as a void in the contemporary denim market. Fashion denim had not been seen in the United States for over 20 years and the most popular style for apparel was baggy, street-inspired jeans. Focusing on women's denim bottoms, the company enjoyed near-overnight success because of the fit, fabrics, washes, attention to detail, and the iconic swooping logo that adorned the product's back pockets. Seven jeans are often rather tight and low-rise--the company was largely responsible for popularizing the style--and many products feature elements of distressing. Distressed (or destroyed) denim is intentionally manufactured with rips, holes, or stains for the purpose of making it appear worn, or vintage. Seven's proximity to Los Angeles made the brand popular with celebrities and urban, fashion-conscious young adults. A myriad of designer denim upstarts followed Seven in Los Angeles, making it the world epicenter for casual fashion.

Seven For All Mankind's design team includes Tim Kaeding, Rebecca Danemberg, and Larissa Noble, all of whom have worked extensively in denim design. During her four-year career with The Gap, Kaeding designed the women's denim line and the 1969 premium label. He successfully contemporized the basic image using some of the best denims and laundries in the world. Prior to that, he designed exclusively for his private label, Timothy Kaeding, a high-end sportswear line based out of New York. Danemberg joined Seven For All Mankind in September 2001, after heading design of Tahari's denim line. Prior to that, Danemberg designed and manufactured her private line in New York, selling out of her downtown store. Her designs were carried at Barneys New York, Linda Dresner, Saks Fifth Avenue and Fred Segal, among others. Larissa Noble graduated from Parsons School of Design and worked as a costume designer in Los Angeles as well as on the design team for Ellen Tracy before joining Seven for All Mankind.

While the original Seven For All Mankind is sold primarily in designer boutiques, a more affordable offshoot, called simply Seven, was sold in department stores as well as in the chain retailer Express, until a lawsuit was filed by Seven for All Mankind. The brand Seven has been discontinued due to this lawsuit.

External link

Seven For All Mankind Website