Marketing Job Descriptions — Letter V
Marketing and public relations job descriptions beginning with V
One marketing job description begins with the letter V: VP Marketing, the vice president of marketing — the executive who owns a fashion company's entire marketing function. V is a short letter in this category, and its single role is the category's summit: every other description here, from assistant to director, describes work that in a large company ultimately reports toward this desk. The description below is the place to start if you are researching executive marketing careers, preparing for a senior appointment, or hiring the leader a marketing department will answer to.
More Marketing Job Descriptions by Letter:
V — Marketing Roles
The Executive Role
The VP marketing description covers the function at company level: setting marketing direction for a brand portfolio, dividing investment between long-term brand building and immediate sales, appointing and leading the directors who run each discipline, and reporting marketing's contribution to growth to the chief executive and board. It is deliberately different in kind from the Marketing Director page under M — the director owns a brand's strategy and plan, while the vice president owns the function itself, its structure, its full budget and its seat at the executive table.
How to Use This Letter
Read the VP Marketing description alongside the Marketing Director and Marketing Manager pages under M to see the ladder complete — campaign ownership, brand strategy, then executive ownership of the whole function. The alphabet bar leads to the rest of the category, and the links below lead to fashion employment agencies, employment search engines, the wider job description category directory, fashion industry news and the public relations and fashion week resources around this section.
More to Explore
Common Questions
Which marketing job descriptions begin with V?
One: VP Marketing — the vice president of marketing, the executive who owns a fashion company's marketing function, its brand portfolio direction, its full budget and its accountability for growth.
How does VP Marketing differ from Marketing Director?
A director sets strategy for a brand or division; a vice president owns the whole function at executive level, leads the directors, and answers to the chief executive and board for marketing's contribution to company growth.
What background leads to the V role here?
The full marketing ladder — management and directorships with owned budgets and brand strategy, usually across several companies — with a record of brands grown and teams of senior marketers led.